The Power of the Digital Us: Obama and Beyond

Image: Blogpresobama’s Blog

Hi, re:publica!

and why am I here?

Mary Joyce

Who am I

Obama for America

New Media Operations Manager

Co-Founder

New Media Operations Manager

DigiActive.org

Co-founder

Obama for America

New Media Operations Manager

Co-founder

PrincipalZapboom Consulting

Obama for America

DigiActive.org

The Power of the

Digital Us: Obama & beyond

Question:

episode in “Web 2.0” politics,

If Obama is the most recent

where did we begin?

In the beginning,

Image : striatic (Flickr)

there was the blogger.

In the beginning,

Image : striatic (Flickr)

there was the blogger.

Political power comes from individual

expression.

But bloggers can only make

Image : striatic (Flickr)

change when their readers act.

Image : adactio (Flickr)

Image : striatic (Flickr)

We gain power whenwe come

together.Images : Barack Obama (Flickr)

Image : striatic (Flickr)

The Digital Us

that’s the power of

Here are Exampl

esof how the Obama campaignused the

power of

3

The Digital Us

<

Example 1: Attention

Old Media

New MediaNew

MediaOld Media

Internet

Old Media

New Media

Example 1: Attention

<

Facebook Group:

Old Media

New MediaNew

MediaOld Media

Internet

1 Million Strong for Barack Obama

<

Example 1: Attention

Old Media

New MediaNew

MediaOld Mediajoin

join

<

Example 1: Attention

Old Media

New MediaNew

MediaOld Media

<

Example 1: Attention

Old Media

New MediaNew

MediaOld Media

news story

<

Example 1: Attention

Old Media

New MediaNew

MediaOld Media

news story

news storynews story

Example 2: Fundraising

supporter

$

supporter

supporter

$$

supporter

$

supporter

supporter

$$

Example 2: Fundraising

$500 Million

370 Million Euros

supporter

$

supporter

supporter

$$

Example 2: Fundraising

$500 Million

370 Million Euros

Micro-donations

Example 2: Fundraising

instead of

small donations from many

Big donations from few

Example 2: FundraisingHow does this shift

power?ordinary people

NOT the rich

Example 2: Fundraising

ordinary people

NOT the rich

How does this shift power?

last

example

Example 3: Mobilization

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

MyBO Social Network

Obama web site

MyBO

Obama web site

request

request

MyBO

Example 3: Mobilization

Obama web site

MyBO

invite

invite

Example 3: Mobilization

Obama web site

MyBO

plan

plan

Example 3: Mobilization

But it’s not just the

Obama campaign,

the Digital Power of Us

is global.Image : University of Melbourne

international protestsorganized through Facebook

Images : Indymedia

Burma

international protestsorganized through Facebook

Images : Indymedia, AFP

Burma

Morocco

international protestsorganized through Facebook

Images : Indymedia, AFP, José Antonio Rivas

Burma

Morocco

Colombia

And there’s more…

Images : Indymedia

Kenyan mobile crisis maps

And there’s more…

Images : Indymedia

Kenyan mobile crisis maps

Telemediengesetz wiki

And there’s more…

Images : Indymedia

Kenyan mobile crisis maps

Telemediengesetz wikicorruptione-petition

inAzerbaija

n

You don’t need money to use

You need good strategy

the Power of the Digital Us.

and a compelling cause.

Question:Does digital technologymakes us more

powerful?

Yes,technology brings us

togethermore cheaplymore quickly

more internationally than ever

before.

Question:

Will the Power of the Digital Us

fundamentally shiftglobal power structures?

That’s a question for

the Digital Us

to answer.

Image: Jim Young (Reuters)

Thanks!