The Power of LinkedIn in Your Business - Reasons To Use LinkedIn for Lead Generation

the power of

Linkedin in your

business

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… do you use Linkedin

as a lead generating tool to find & attract your

next client…?

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If….. Linkedin was a

country it would be the

third largest – larger than

the USA: pop. 347m

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Source: Linkedin, Wikipedia

Two new members join

Linkedin every second!

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http://upload.wikimedia.org/wikipedia/commons/9/98/Air_New_Zealand_Boeing_737_Wellington.jpg

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out of all of Linkedin’smembers - who is your ideal client…?

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Which of these

Linkedin members

matches your ideal

client profile …?

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AGE:how old is your ideal client…?

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LINKEDIN MEMBERS:

77% are aged 25 or older

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http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/

LINKEDIN MEMBERS:

24% aged 35 – 44: men & women old enough to have their careers

on track and have social &

professional influence

GET GOOGLI: REASON #1

http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/

50-64 year olds are the largest

growing group getting

“social” across all social

media platforms.

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http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/

LINKEDIN MEMBERS:

37% aged 45-64 - this age group is

more active, wealthier & healthier

than ever before

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http://booleanblackbelt.com/2013/07/linkedin-traffic-statistics-and-user-demographics-2013/

but what do

people do on

Linkedin …?

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they

evangelise

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LINKEDIN MEMBERS:

are 2x more likely to purchase from and recommend the

brands they follow.

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LINKEDIN MEMBERS:

areinquisitive

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BUSINESSES ON LINKEDIN HAVE:

4x higher visits-to-lead

conversion rates than on other

social media platforms

Linkedin Marketing Solutions

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LINKEDIN MEMBERS:

areengaged

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LINKEDIN MEMBERS:

6x more likely to engage with

content than job activity.

SOURCE: Linkedin Marketing Solutions

GET GOOGLI: REASON #4

Linkedin is no longer

just the portal to hang

yourCV.

LINKEDIN MEMBERS:

50% are more likely to buy

from a company they

engage with on Linkedin.

Source: Linkedin Sophisticated Marketers’ Guide

GET GOOGLI: REASON #5

LINKEDIN MEMBERS:

47% read news or

information from consumer

brands at least once a

month.

Connecting Consumers to Brands on Linkedin Study, 08/2014

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LINKEDIN MEMBERS:

are very interested in :

• company news;

• information, and

• company innovation.

Connecting Consumers to Brands on Linkedin Study, 08/2014

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In other words blogs,

digital content,

podcasts, video, news.

Source: Linkedin Sophisticated Marketers’ Guide

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… how can you & your business be on the

receiving end of all this

Linkedin activity …?

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It’s all about digital

CONTENT

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CONTENT THAT’S:

consistent

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CONTENT THAT’S:

online

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CONTENT THAT’S:

natural

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CONTENT THAT:

demonstrates you

think like your clients

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CONTENT WHERE:

you educateyour clients

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CONTENT THAT:

nurtures the

relationship

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CONTENT THAT:

inspires being

talked about

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then what…?

then you get

found on Linkedin

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WHERE TO FROM

HERE…?Let’s start by connecting –

you can check me out here:https://www.linkedin.com/in/halobizjuliesouth

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julie@halobiz.co.nz

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