The New Collaboration Experience - Cisco · 1. Cisco TelePresence transforms the new collaboration experience; video is becoming pervasive. 2. Cisco is delivering the new collaborative
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Tim StoneCollaboration Marketing Director, Europe
The NewCollaborationExperience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
The Business Opportunity…The Next Market Transition
$38B($10B Europe)
Collaboration
$27B
UC
$12B
IPT
$1B
VoIP
Sources: Datamonitor, Gartner, IDC, InStat, Synergy, Wainhouse
FY12
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Opex/Capex Management
Heterogeneous Environment
Complex Deployments
Siloed Tools & Applications
Work Anywhere
Device Flexibility
Trust at a Distance
Expertise/Info on Demand
Dispersed Workforces
Video Proliferation
Content/Device Explosion
Social Media
Cloud
The Need for a New ApproachTraditional tools do not address these challenges
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Text Voice, Video
Num
ber o
f Par
ticip
ants
Collaborative ToolsO
neM
any
Expanding Collaboration to include Broader, Richer Interactions
…And Changing The Way We Work
Documents
IMEmail
PersonalTelepresence
Voicemail
Discussion Forums
StreamingVideo
Wikis Blogs Contact Center
Conferencing
Social Networking
Desktop Video
Group Telepresence
Video Events
Social Video
Voice
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Secure Inter-Company
Secure Inter-Company
FlexibleConsumption
Models
FlexibleConsumption
Models
EnterpriseSocial Software
EnterpriseSocial SoftwarePervasive Video Pervasive Video
Interoperable,Open
Architecture
Interoperable,Open
Architecture
Cisco Strategic Direction
Integrated Experience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
MESSAGING
MOBILE APPLICATIONS
CONFERENCINGCUSTOMER CARE
Cisco Collaboration Portfolio
ENTERPRISE SOCIAL SOFTWARE
TELEPRESENCE
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Infrastructure
CollaborationServices
Communicationand CollaborationApplications
ON-PREMISE SAASHYBRID
Cisco Collaboration Architecture
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
This core is then accessed by any combination of end-user clients, devices and applications from Cisco or third parties
Delivering a Consistent ExperienceAnywhere, Any Content, on Any Device
Infrastructure
CollaborationServices
Communicationand CollaborationApplications
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Cisco Collaboration 2010 News
1. Cisco TelePresence transforms the new collaboration experience; video is becoming pervasive.
2. Cisco is delivering the new collaborative experience – virtualized.
3. Social media meets customer care.
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Cisco TelePresence transforms the new collaboration experience, making video pervasive
• Video across all Cisco enterprise endpoints
• Video everywhere, single call control
• New endpoints increase customer choice
• The new Cisco WebEx High Quality experience
• New immersive experiences
• Industry’s first telepresence service creation platform
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Video Across All Cisco Enterprise Endpoints
The Desktop and Beyond Anyone, anywhere
Video for Any Workspace
TelePresenceVideo Enabled Voice
Enhancing Voice
Personal Enhanced Presence
Office and HomePersonal Mobility
Multipurpose –Tactical Meeting
Environment
Immersive -Strategic Meeting
Environment
Video-enabled endpoints for all knowledge workers supported by a single architecture
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Video Everywhere, On One Architecture
Video collaboration becomes as easy as one button to push
Endpoints from the Tandberg acquisition will connect to Cisco Unified Communications Manager natively, beginning with the E20 video phone
Available Q4 2010
Architecture leverage
Extends reach: from boardroom, to the desktop, to the mobile device
Cisco Unified Communications Manager becomes the call control platform for voice and video
Cisco Unified Communications
Manager
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Cisco TelePresence EX60
Cisco TelePresence 500-32
New Endpoints Increase Customer Choice: New Price Points, Form Factors
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
The New WebEx Experience With High Quality Video
First-of-a-kind innovation that puts people at the center of Web conferencing collaboration
A completely new, engaging video experience in WebEx Meeting Center
Full screen high quality video turns web conference into virtual video conferencing room
Simultaneous desktop sharing
Integrated TelePresence experience
High quality video on Cisco Cius (1H CY11) & Apple iPad for mobile users (Dec, 2010)
ActivePresence automatically shows active speaker
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
All Standards-Based Endpoints
WebEx with High Quality Video
New Immersive Experiences
Everyone is in the room with you
See the entire virtual meeting room –even on a single or desktop screen
ActivePresence now available on all Cisco TelePresence endpoints and Cisco WebEx
Unique to Cisco
View all active participants
Current speaker automatically viewed in large screen mode
Making the experience better across all standards-based endpoints - including PolyCom, Avaya, LifeSize and others
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Cisco TelePresence Exchange System
Innovation for Service Providers: Industry’s First Telepresence Service Creation Platform
Cloud-based services unlock enormous market opportunities & new applications
New Cisco TelePresence Exchange System
Enables Service Providers to easily & cost-effectively create telepresence subscriber services such as intercompany calling
Unmatched scalability and customizability with multi- tenancy, scheduling portal and open APIs
Increases flexibility for companies to deploy end-to-end telepresence services
Enhanced Cisco TelePresence DirectoryCloud-based application links communities, organizations
Conferencing
SP Interconnect
Interop
Permanent Bridging
OptimizedRouting
IVR
MediaResources
SessionControl
AuthenticationAuthenticationAuthorizationAuthorizationAccountingAccounting
MSE MXECUCM CUBENAT/ FWASR
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
The New Collaboration Experience -- VirtualizedValidated, desktop virtualization solution
Fully tested with open ecosystem of partners
Extends Collaboration to VDI
New desktop virtualization clients
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
New Cisco Endpoints To Bring Together VDI And Collaboration
New Cisco Virtualization Experience Clients Simplify IT Deployment, Security, Scalability• Virtualization Experience Client 2100 for Unified IP Phone 8900/9900 Series uses
existing PoE and desktop phone—only requires monitor and keyboard
• Virtualization Experience Client 2200 for customers withoutUnified IP Phone 8900/9900 Series—first PoE Desktop solution
Cisco Cius: first mobile converged endpoint for voice, video, data applications and VDI
All endpoints and clients support VMware View 4.5 and Citrix XenDesktop
IntegrateIntegratedd
StandStand--alonealone
VXC 2100VXC 2100 VXC 2200VXC 2200 Cius Cius
MobileMobile
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Cisco SocialMinerSocial Customer Engagement
1. Capture
2. Analyze & Prioritize
3. Communication Workflow
4. Assign & Engage
Customer
Airline lost my luggage!
Cisco SocialMiner
Customer Care Agent
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Ubiquitous RecordingNetwork-Based Media Forking
Encrypted Media/StorageSecure Policy Management
Multimedia Capture and Storage
Network Media Capture (Recording)
ApplicationApplication
Application Interface
Policy
Mgmt
Biz Rules
CRM
VoiceXML
Media Capturing and Processing
Media Capturing and Processing
Connection Interface
NetworkNetwork
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Cisco Collaboration 2010 News
1. Cisco TelePresence transforms the new collaboration experience; video is becoming pervasive.
2. Cisco is delivering the new collaborative experience – virtualized.
3. Social media meets customer care.
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Cisco Gains 4.92% in Western Europe (Q3 10 vs. Q3 09)
Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Intellicom, Cisco
Western Europe Enterprise Voice
Market Share
Western Europe Enterprise Voice
Market Share
The European Leader in Collaboration
#1 in Enterprise Voice
#1 in Collaborative Apps
#1 in IP Contact Center
#1 in Web Conferencing
#1 in TelePresence
#2 in Audio Conferencing
#2 in Messaging (UM/VM)
#3 in Instant Messaging
Alcatel
Siemens
Avaya
Cisco
Mitel
Aastra
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
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