The Mobile Point of Sale

© 2013 PETER MAYER

THE MOBILE POINT OF SALE AND THE RISE OF M-COMMERCE

12.11.13 MATT SHAMBLIN

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DEFINITION

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DEFINITION

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DEFINITION

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STATS

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STATS

U.S. SMARTPHONE PENETRATION (2013) JUNE: 61% OCTOBER: 64% -nielsen

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STATS

U.S. SMARTPHONE USER AGE GROUPS: MILLENIAL AGES 25-34: 78% AGES 18-24: 75% AGES 55+: 42%

-nielsen

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STATS

U.S. adults will spend 43.6% of their overall media time with digital this year, 19.4% on mobile — compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets has nearly tripled since 2011. -eMarketer

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STATS

TOTAL M-COMMERCE GREW 24% ON CYBER MONDAY, BLACK FRIDAY AND THANKSGIVING. OFFLINE RETAIL, MEANWHILE, WAS DOWN.

-business insider

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STATS

AMAZINGLY, 1 IN 4 E-COMMERCE DOLLARS SPENT ON BLACK FRIDAY AND THANKSGIVING WERE ON PURCHASES MADE ON MOBILE DEVICES.

-business insider

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LEADERS

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LEADERS

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LEADERS

M-COMMERCE OFFERS TREMENDOUS REACH. 15% OF THE U.S. MOBILE POPULATION ACCESS WALMART.COM ON THEIR SMARTPHONES.

-business insider

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LEADERS

AMAZON HAS MORE MOBILE-ONLY USERS THAN FACEBOOK IN THE UNITED STATES. THESE ARE USERS WHO HAVEN’T SEEN THE DESKTOP SITE.

-business insider

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LEADERS

EBAY’S USERS SPEND AN AVERAGE OF 108 MINUTES PER MONTH ON THE EBAY APP.

-business insider

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LEADERS

MOBILE-ONLY USERS ACCOUNT FOR 1/4 TO 1/3 OF THE TOTAL U.S. DIGITAL AUDIENCE FOR AMAZON, EBAY AND WALMART.

-business insider

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THEMES

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THEMES

DESIGN SIMPLICITY

EASE OF USE + USER FLOW

CONVERSION DEFINITION

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CASE STUDY ONE

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CASE STUDY ONE

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CASE STUDY ONE

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CASE STUDY ONE

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CASE STUDY ONE

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CASE STUDY TWO

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CASE STUDY TWO

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CASE STUDY TWO

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CASE STUDY TWO

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YOUR EXAMPLES

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YOUR EXAMPLES

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YOUR EXAMPLES

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YOUR EXAMPLES

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GRATITUDE

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GRATITUDE

References:

http://www.businessinsider.com/the-big-three-in-mobile-retail-2013-11#ixzz2lhHa9Ed0

http://www.businessinsider.com/mobile-commerce-data-points-2013-6

http://www.businessinsider.com/tablets-and-smartphones-ecommerce-share-2013-5

http://www.businessinsider.com/why-mobile-commerce-is-set-to-explode-2013-6

http://www.businessinsider.com/mobile-and-e-commerce-growth-in-2013-2013-12

-matt shamblin

34 © 2013 PETER MAYER

GRATITUDE

References:

http://www.marketingcharts.com/wp/online/as-smartphone-penetration-exceeds-60-of-the-us-mobile-market-google-remains-top-property-37194/ http://www.webpronews.com/u-s-smartphone-penetration-hits-64-young-people-lead-the-way-2013-09

http://www.nielsen.com/us/en/newswire/2013/mobile-majority--u-s--smartphone-ownership-tops-60-.html

http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095

-matt shamblin

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GRATITUDE

Google searches: m-commerce, m-commerce leaders, airbnb, southwest airlines, euro to dollar exchange rate, how can a windmill rental be under $100?

-matt shamblin

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GRATITUDE

THANK YOU FOR JOINING ME ON THIS TRIP THROUGH M-COMMERCE.

-matt shamblin