The Mirror PR Plan Erik Skeim. Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion.
Post on 18-Dec-2015
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Intro
• Thank you• If you have any questions throughout the
presentation I urge you to ask them to avoid any confusion
Public analysis
• Internal publics-UNC students who work for The Mirror-Employees that are non-students-The University of Northern Colorado-The Greeley Tribune.
• External publics- UNC students and faculty-Local businesses who advertise with The Mirror-Greeley locals -Businesses that have The Mirror newspapers in their place of business
Goals
• 1) To change the perspective of how The Mirror is viewed to a more positive light.
• 2) To get people excited and energized about The Mirror.
Objectives
• To increase hard copy readership from UNC students by 70% by December 31, 2013
• To increase online activity from UNC students by 80% by December 31, 2013
Strategy
• To increase readership of the print editions and online editions of The Mirror by increasing exposure at UNC events, connecting students to a more personal experience to The Mirror, new forms of advertising, and gaining awareness early to incoming freshman.
Tactics/Components
• 1st
• Involvement at UNC events• Sporting events, concerts, job fairs ,ect.• Booths• Free giveaways
Tactics/Components
• 3rd
• Idea sharing• Getting students more involved• Potentially great stories• Posters
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