The Millennial Generation: Who They Are & Why You Need Them

THE MILLENNIAL GENERATION

WHO ARE THEY? WHY DO YOU NEED THEM?

with Morgan Smith

WHAT DESCRIBES A MILLENNIAL?

LAZY

ENTITLED

COMPETITIVEWINE LOVERS

TECH SAAVY

COLLABORATIVE SOCIAL

ANTI-RELIGIOUS

NARCISSITIC

BRATTY

ENTREPRENEURIALCODDLED

DEBT SADDLED

LIVING WITH THE PARENTS

BAD EMPLOYEES

CHEAP ADHDLIBERAL

CONSERVATIVE

EDUCATEDSTUPID

MILLENNIALS ARE…DIVERSE.

18%

26%

22%

24%

10%

POPULATIONBYGENERATION

Gen Z

Millennials

Gen X

Boomers

Greatest

2014 Estimates

1980 – 2000

MILLENNIALS

16 – 36 YEARS OLD

MILLENNIALS

MICHAELb. 1982

JESSICAb. 1994

SHARED THEMES

Demand for WorkFocus on TechnologyBurden of Student Loan DebtLoss of Faith in Institutions

GENERATIONAL PROFILE

Our WorldviewGenerational ValuesPolitical AttitudesTechnology HabitsConsumption HabitsWorkplace Habits

83.1 MILLION MILLENNIALS

ECONOMICS

34% OF THE LABOR FORCEARE MILLENNIALS

8.1% UNEMPLOYED(4.7% NATIONAL)

12.8% UNDEREMPLOYED(10.4% NATIONAL)

LOWERLABOR FORCE

PARTICIPATIONBY 2022

Group ParticipationratePercentage-point

change

2002 2012 2022 2002–2012 2012–2022

Total,16yearsandolder

66.6 63.7 61.6 -2.9 -2.1

16 to 24 63.3 54.9 49.6 -8.4 -5.316 to 19 47.4 34.3 27.3 -13.1 -7.020 to 24 76.4 70.9 67.3 -5.5 -3.625 to 34 83.7 81.7 81.1 -2.0 -.635 to 44 84.1 82.6 81.8 -1.5 -.845 to 54 82.1 80.2 79.9 -1.9 -.355 and older 34.5 40.5 41.5 6.0 1.0

HIGHESTRATE OF EDUCATION OF

ANY GENERATION

70% OF COLLEGE GRADUATES

HAVE STUDENT LOAN DEBT

$1.2 TRILLION TOTAL STUDENT DEBT IN THE U.S.

DOUBLEDSINCE 1994

($32,000 AVG)

WAGES HAVE GROWN

60% LESS THAN THE GENERAL

POPULATION

CONSUMPTION

85%OWN A

SMARTPHONE

52%OWN ANDROID

44%OWN iPHONE

90%ARE ON

SOCIAL MEDIA

75%WANT TO OWN A

HOME (EVENTUALLY)

27MEDIAN AGE FOR WOMEN

29MEDIAN AGE

FOR MEN

25%MAY NEVER GET

MARRIED

CARSARE BEING BOUGHT BY

MILLENNIALS

69% FAVOR

MULTIMODAL TRANSPORTATION

HOTSPOT MILLENNIALS ARE MORE LIKELY TO FAVOR NON-CAR

TRANSPORTATION

75% BELIEVE CLIMATE CHANGE IS REAL

80% WANT SUSTAINABLE

ENERGY BY 2030

75%SUPPORT

INITIATIVES FOR SMALL CARBON

FOOTPRINT

POLITICS

1 IN 5 MILLENNIALS

VOTED IN 2014

50%DESCRIBE

THEMSELVES AS INDEPENDENTS

44%LEAN

DEMOCRAT

31%LEAN

REPUBLICAN

POLITICAL REALIGNMENTS

NEXT GENERATION LEFTHARD-PRESSED SKEPTICSYOUNG OUTSIDERS

Fiscal SpendingSocial Safety NetTrade BarriersBusiness HealthSustainabilityMarijuana Legalization

1,000+ PEOPLE160+ COLLEGES

80% WANT FAIR ELECTIONS OVER

THEIR CANDIDATE WINNING

64% WANT MONEY OUT OF

POLITICS AS A TOP ISSUE

83%VOLUNTEER IN

THEIR COMMUNITY

83.1 MILLION MILLENNIALS

WORKPLACE

THE MYTH OF JOB-

HOPPING MILLENNIALS

HOW TO RETAINMILLENNIALS

HOW TO ENGAGEMILLENNIALS

63%FEEL AS IF THEIR

LEADERSHIP SKILLS AREN’T

BEING DEVELOPED

SALARYIS THE #1

FACTOR OF JOB

SATISFACTION

100%SAY IT’S IMPORTANT THE COMPANY STANDS FOR

SOMETHING

75%OF THE GLOBAL WORKFORCE

WILL BE MILLENNIALS BY 2025

WAYS TO ENGAGE

- PEOPLE-FIRST - FLEXIBILITY- SUPPORT- COMMUNITY- TECH-FRIENDLY

“For Millennials, work isn’t just about income. It’s about personal enrichment and fulfillment. Previous generations wants job security and structure; they want flexibility and employability.”

WAYS TO ENGAGE

Constant FeedbackTeam-Based CollaborationFree Flow of InformationEncourage Contributions

WHY DO WE NEED THEM?

THEY ARE GOING TO CHANGE

EVERYTHING.

EVERYTHING.

MILLENNIALS INVENTED

SOCIAL MEDIA.

FACEBOOKMark Zuckerberg32 Years Old$35.7 Billion

INSTAGRAMKevin Systrom32 Years Old$400 Million

SNAPCHATEvan Spiegel26 Years Old$2.1 Billion

TUMBLRDavid Karp29 Years Old$200 Million

REDDITSteve Huffman32 Years Old$4 Million

MILLENNIALS THINK

DIFFERENTLY.

SPOTIFYDaniel Ek33 Years Old$400 Million

DROPBOX Drew Houston33 Years Old$1.2 Billion

Arash Ferdowsi30 Years Old$400 Million

AIRBNBBrian Chesky34 Years Old$3.3 Billion

STRIPEJohn Collison26 Years Old$750 Million

MILLENNIALS ACT

DIFFERENTLY.

Malala Yousafzai18 Years Old NOBEL

PEACE PRIZE

US DIGITAL SERVICEErie Meyer30 Years Old

TINDERSean Rad30 Years Old

MILLENNIALS ARE

HERE TO STAY.