The Lifecycle Of And Analytics Department
Post on 17-Jan-2015
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The Power of AnalyticsThe Power of AnalyticsYou don’t have to be correct, but you do have to You don’t have to be correct, but you do have to
have an opinion?have an opinion?
The Lifecycle of an The Lifecycle of an Analytics DepartmentAnalytics Department
Presented byPresented by
Row RobinsonRow RobinsonManager and Analytics Architect Mercury EnergyManager and Analytics Architect Mercury Energy
Chairman AUT B.Sc Advisory Board – Maths, Computer Science and Chairman AUT B.Sc Advisory Board – Maths, Computer Science and StatisticsStatistics
Convenor of the Analytics Peer ForumConvenor of the Analytics Peer Forum
What SAS do I use?What SAS do I use?• EG 4.1 with Stat and Graph (cutting prototype time down to 2 days instead of 20 with Base SAS)• Base SAS 9.0
Started in F
eb 2006 and finished 30/06/07 w
ith the results being sent to SA
P
Started in F
eb 2006 and finished 30/06/07 with
the results being sent to SA
P
Customer Value ModelCustomer Value Model
CLV – Customer Lifetime ValueCLV – Customer Lifetime Value(5 Years) to Oct 2012(5 Years) to Oct 2012
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
-$26
0
-$20
8
-$15
6
-$10
4
-$52 $0 $52
$104
$156
$208
$260
$312
$364
$416
$468
$520
$572
$624
$676
$728
$780
$832
Nu
mb
er o
f C
ust
om
ers
Oct 2008: Mean $603.07, Median $579.52, 25th Percentile $461.62, 75th Percentile $718.2, BP Count 682632
What Next?What Next?• To review our last 3 years
– CPM Model challenged monthly– CVM Model Developed and
utilised daily– Executive adopted our
valuation method– CLV Model developed and
included in the FOCUS Model– FOCUS forward looking for 5
years– FOCUS has Price & OPEX
increases included
- Our journey was made difficult due to IT having an ideal that was different to my customers needs
- Monthly Analytics Commentary circulated to all Executive and Managers
Fishing and Holidays Testing the FOCUS Model by
using; – Data Mining – Statistics– Common sense– Kiwi ingenuity
We are going to build a “Nucleus Model”
I am currently designing it… Clairvoyant Has 3 more types of Risk Is Spatial Interfaces with Mosaic tables Finds prospects ????
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