The Importance of Contextual User Testing
Post on 01-Nov-2014
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introduction learnings best practices conclusion
contextualuser testing
assumption is the mother of all f#ck-ups.
Vincent van Scherpenseel
introduction Contextual User Testing
Testing within the context of the user.
introduction SalesChamp
Tablet application for sales professionals.
Track sales meetings
Collect information
Schedule appointments
Sign contracts
introduction SalesChamp - 2013 redesign
learnings
learnings
learnings Attention for the app
our assumptionThe user is focused on the app.
learnings Attention for the app
our assumptionThe user is focused on the app.
learnings Attention for the app
our findingThe app is merely an assistant.
learnings Attention for the app
our findingThe app is merely an assistant.
learnings Element visibility
our assumptionThis button that appears,
they surely can’t miss that.
learnings Element visibility
our assumptionThis button that appears,
they surely can’t miss that.
learnings Element visibility
our findingSome users didn’t see it
after 16 hours of use!
learnings Element visibility
our findingSome users didn’t see it
after 16 hours of use!
learnings Network coverage
our assumptionYou either have coverage or you don’t.
learnings Network coverage
our assumptionYou either have coverage or you don’t.
learnings Network coverage
our findingCoverage is flaky.
learnings Network coverage
our findingCoverage is flaky.
learnings Perception of action duration
our assumptionMaking the app lightning fast will be enough.
learnings Perception of action duration
our assumptionMaking the app lightning fast will be enough.
learnings Perception of action duration
our findingIt’s not just about how long an action takes.
It’s about saying it.
learnings Perception of action duration
our findingIt’s not just about how long an action takes.
It’s about saying it.
learnings Feature inspiration
our assumptionUser testing would only validate features.
our findingEvery time the product evolved and we tested
new features new ideas emerged.
best practices
best practices
best practices Define your objectives
Define your objectivesand align your test sample.
best practices Be unobtrusive
Never interfere.
best practices Include team members
Don’t just share anecdotes.
Take your developers, designers andother team members with you.
best practices Don’t just trust what a user says
“No one on the team uses that feature.”
vs.
“I wouldn’t be able to live without that feature.”
best practices Add (quantitative) validation
Never make changes to your productwithout validation in multiple tests.
best practices Take notes, photos and videos
Pin them on a wall.
Make it easy for everyone to rememberwhat the context is like.
conclusion Just do it
Bust your assumptions using Contextual User Testing to create better experiences.
conclusion Just do it
Break paradigms, build bridgesand improve experiences.
conclusion Just do it
It’s fun to do!
thank youfor your attention
vincent van scherpenseelvincent@dotblue.nl
www.dotblue.net(we are hiring!)
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