The History of Food - Recipes & Cookbooks - Food, …/Media/Files/PDF/BettysB...Betty Crocker’s all-new 11th edition is introduced in September 2011. 2010s Simplicity, locally grown
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2 Betty Crocker All-Time Best Recipes
The History of Food:
1910sOld-world heritage vs. newly formed unity (aka melting pot) + World War I rationing
Lasagna with American cheese
What’s happening around us (and what tickles our taste buds) has transformed our eating choices over the past century. Take a peek at how we’ve been eating over the past 100 years.
1960sShowy French food, soul food and anything you can light on fire
Jacqueline Kennedyish Betty Crocker circa 1965
1950sFill-you-up meals from prepackaged foods and renewed interest in foreign cuisines from returning GIs
Betty Crocker’s first Picture Cook Book introduced
1940sProtein-stretching meals, rationing and substitutions
Mock Apple Pie (crackers replace apples)
Eggless cakes, sugarless cookies
1930sCookbooks suggest shortcuts for cooking, economical recipes and direction for wives to “powder their noses“ before serving the meal
How Much? A quart of milk cost 14¢
1920sProhibition meets speakeasies; culinary experimentation with foreign foods after soldiers return from the war
Soft drinks were gulped down like never before
Betty Crocker Is Born. She is created to reply to cooking- and baking-related questions received from consumers.
Pineapple upside-down cake
Chop suey with ground beef
How Much? A loaf of bread cost 3¢
Meatless meals and casseroles to make meat go farther
Backyard Symbol of American Status The Grill
Themed dinners popular for entertaining
1955: Betty Crocker or June Cleaver?
Fondue, steak Diane and bananas Foster
A Sign of the Times Tea sandwiches, chafing-dish recipes
Cocktails All the Rage Martini, old fashioned, Manhattan, etc.
1936: First official portrait of Betty Crocker is released.
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Betty Crocker’s all-new 11th edition is introduced in September 2011.
2010sSimplicity, locally grown produce, global cuisine, health-consciousness
Interest in foods/recipes for health – gluten free, food allergies, low-sodium
Renewed interest in canning
2000sEthnic variety as well as familiar comfort foods
Celebrity chefs and cooking channels
Monstrous or Munchkin? Super-sized or mini versions of everything
1990sInterest in healthier foods, ready-prepared foods, new and unusual produce
Beer can chicken
1980sEasy family meals contrast with complicated party foods
Updated ‘Do. 1980 Betty keeps up with the times.
1970sAll about choices—salad bars are big. Tough times = economical meals
Hamburger Helper®, granola bars introduced
All Business Betty. This 1972 Betty is created to represent the recent significant contributions women are making outside of the home.
The Latest Thing: Slow cookers
How Much? A candy bar cost 15¢
Mud pie
Microwave popcorn explodes onto the market.market.
Bread machines popular as the latest kitchen appliance
Carambola or “star fruit”
1996: The current image of Betty is a combination of 75 real-life women of diverse backgrounds and ages.
Renewed interest in canning
Birthday Girl Betty Crocker turns 90! Girl, you REALLY don’t age!
Sliders, whoopie pies and red velvet cake
Sushi
100of great eating100100ofofYEARS
All-Time Best Recipes Betty Crocker 3
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