The exhibitions world: today and tomorrow - by Arie Brienen UFI

The exhibitions world: today and tomorrow

Arie BrienenPresident

UFI

UNIFIB Congress, PortoJune 2012

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Today

Global overview & trends Looking to the future

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The exhibition world today

Approximately30 700 Exhibitions

per year corresponding to 103 million sqm

of total net exhibition spaceand where

2.8 million direct exhibiting companies welcomed

260 million visitors

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The global top 10Net space rented

(in million net sqm) Trend since 2008

1. USA 23,3 (*) - 7%2. China 13,0 + 13%3. Germany 8,8 - 5%4. Italy 6,2 - 5%5. France 5,4 - 8%6. Spain 3,5 - 24%7. Japan 3,2 - 3%8. UK 2,8 - 6%9. Russia 2,6 - 13%10. Brazil 2,6 + 4%

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Based on the data collected among 178 organizing companies (and their subsidiaries)

Breakdown by event location

Exhibitions organized by UFI Organizers

Total net space rented(indoor + outdoor, in million sqm)

In 2011

• 1,197 venues (with a minimum

of 5,000 sqm indoor exhibition space) identified worldwide

• Total indoor exhibition space: 32.6 million sqm

MAIN GLOBAL RESULTS of the World Map of Venues

266

VENUES AND INDOOR EXHIBITION SPACE IN 2011

496 venues15.6 million sqm

(48%)

184 venues6.6 million sqm

(20%)

389 venues7.9 million sqm

(24%)

70 venues1.3 million sqm

(4%)33 venues

0.8 million sqm(2%)25 venues

0.5 million sqm(2%)

5 million sqm

Scale

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Trends 2006-2012 for all UFI venues

Today, UFI Members operate 211 venues worldwide (+12 since 2006)

+ 2.3% per yearbetween 2006 & 2010

Gross indoor exhibition space(in million sqm)

+ 0.9% per yearbetween 2010 & 2012

Increase of gross indoor exhibition spacebetween 2006, 2010 & 2012

by region

How the industry has fared in recent years

Findings from UFI’s latest Global Barometer research (12-2011)

0%

50%

100%

% of companies declaring an increase of their turnover when compared to the same period the year before

(regardless of possible biennial effects)

As declared in previous surveys As declared in December 2011

BeforeDec. 2008

1st half 1st half 1st half 1st half2nd half 2nd half 2nd half 2nd half

2009 20112010 2012

ASIA & PACIFIC

MIDDLE EAST & AFRICA

EUROPE

AMERICAS

0%

50%

100%

June 2010 December2010

June 2011 December2011

Americas

Asian Pacific

Europe

Middle East/Africa

% of companies declaring – in the last 4 surveys - that the impact of the “economic crisis” on their exhibition business is now over

Perception of the economic crisis December 2011

Anticipated ending year of the impact of the “economic crisis” for those who consider that it is not yet over

14%

63%

15%

9%

0%

4%

27%

46%

14%

8%

2011 2012 2013 2014 2015

June 2011

December 2011

23%

21%19%

18%

8%6%

4%

1%

State of thenational/regional

economy

Global economicuncertainty

Local/nationalcompetition from

within theexhibitionindustry

Internalmanagement

challenges (ex.finance, humanresources, staff,

training)

Environmentalchallenges(customer

expectations,regulations, etc.)

Competition withother media (ex.internet, virtualtrade shows,social media)

Integration withother media (ex.internet, virtualtrade shows,social media)

Other

Distribution of all issues selected as the 3 most important ones

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Help yourself!

Based on UFI Delphi research and member interviews

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Key growth areas• Emerging markets: take your acronym pick

– BRIC– BIC– BRICSA– CIVET– MINT

• Multi-dimensional, non-traditional events– Including ‘hybrid’ events– Integrating many elements into a single event

• Developing “content” around our events to benefit the industries we serve

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Multi-dimensional events

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Key challenges for exhibitions• Competition (in some markets) from over-capacity in venues• Online marketing and product news release

– Continued uncertainties over balance of internet and face-to-face marketing

– The industry needs better to communicate how a combination of these is the key to marketing effectiveness.

– In-house activities and product launches have eaten into traditional events spend.

– Will this be the source of tomorrow’s competition?• Targeting the Facebook generation with real world events.• Pressures on business travel

– Cost controls– Environmental constraints

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Evolution of trade fairs

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The key trends

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Thought leadership

• “Together with exhibitors, visitors, specialized associations and the media the leading brand trade shows can become the place to meet all year long”.

• “But we have to be careful: It is not just content, but valuable content and leadership in new ideas”.

• “The role of trade shows will be changing. Trade shows will more and more act as community integrators, knowledge providers, discussion platforms, social network live grounds, etc.”

UFI

Who we are and what we do

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UFI is the Global Association of the Exhibition Industry, uniting the industry’s organizers, venues, associations and partners of the industry

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UFI Impact• 4,500 Exhibitions organised or hosted by UFI members• UFI members in 85 countries including the 40 largest

economies

• 3 UFI Offices

– Headquarters in Paris, – Regional Office Asia/Pacific in Hong Kong– Regional Office in Middle East/Africa in Kuwait

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February 2012

593 Members

202 Members with “venue”

activity(34%)

435 Members with “Organizer” activity (74%)

51 “Associations”(9%)

47 “Partners ofthe Industry” (8%)

72 “Venuesonly” (12%)

130 “Venue&

Organizer” (22%)

305 “Organizer only” (52%)

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Networking

Expertise

Cooperation

Education

Quality

Information

StandardsCommunication

Marketing

Management

Statistics

Studies

Research

What does UFI mean for me?

UFI Member Services

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• 6th UFI-BSG Report on the Trade Fair Industry in Asia• UFI Global Barometer • Global Estimates• UFI Member Activity Report• UFI Insight Reports• Euro Fair Statistics Report • Delphi Study • Tools for Tough Times

UFI Research and Studies

UFI Member Services

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• Studies and Recommendations• Online educational programme• Database Access • Industry information • UFI Events and Meetings

- programmes & online registration- speaker presentations

Online Informationwww.ufi.org

UFI Member Services

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UFI Professional Recognition Awards

ICT

MarketingOperations

Poster Competition with International Fair Plovdiv

UFI Member Services

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The UFI “Community”Congress Valencia = #ufivalencia

UCF CEO Forum = #uficeoforum

Asia Seminar = #ufishenzhen

Seminar in the MEA = #uficapetown

Seminar in Europe  =          #ufihamburg

Focus meetings in Kiev = #ufiutrecht

www.ufilive.org

www.ufi.org/twitter

www.twitter.com/ufilive

UFI Member Services

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Exhibition Management Degree (EMD)150 hour post graduate education programme

“Successful Exhibit Marketing”

Updated “Exhibitions in the marketing mix” online course available for free downloading

International Summer University, from 13 – 15 June in Cologne

UFI Education opportunities

What does UFI mean for me?

UFI Member Services

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UFI Working Committees

UFI Education Committee

UFI ICT Committee

UFI Marketing Committee

UFI Operations Committee

UFI Sustainable Development

Committee

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UFI Member Services

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Thank you

info@ufi.orgwww.ufi.org

On Twitter @ufiliveBlogging at www.ufilive.orgLinkedIn – UFI Members’ GroupFacebook Events: UFI Congress 2011