The Evolution of Medical Tourism

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

GlobalGlobalMedical TourismMedical Tourism

Evolution of Medical Evolution of Medical TourismTourism

From Cottage Industry to Corporate WorldFrom Cottage Industry to Corporate World

Pramod GoelPresident, PlacidWay+1.303.317.3607pgoel@placidway.com

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

The medical tourism industry is undergoing a major transformation, and a rapidly evolving industry has elicited fierce competition in a global consumer-centric healthcare era.

Changing consumer behavior toward borderless healthcare has fueled the need to a new way of thinking, and provides a path to evolve from a current state of fragmented industry to a structured corporate environment.

Explores relationship between medical providers abroad and medical travelers from an organizational infrastructure developmental standpoint.

The book defines aspects of globalized healthcare and methods to gain a competitive advantage.

Evolution of Medical Tourism OverviewEvolution of Medical Tourism Overview

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

The book focuses on concepts such as:

• Supply and demand in the medical tourism industry

• Development of marketing channels

• Improved patient nurturing, negotiations and acquisitions.

• Customer satisfaction

•Best business practices

• Sustainable medical tourism infrastructure

Evolution of Medical Tourism FocusEvolution of Medical Tourism Focus

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Discusses globalization of the healthcare industry, potential scope of medical tourism, what are the key influencers and opportunities for medical tourism industry globally, and medical tourism challenges and the future of global healthcare industry.

Key topics include:•Global Industry Examples•Globalization of Healthcare Industry•The Scope of Medical Tourism Today•Globalization Influencers•Is Medical Tourism a Huge Opportunity?•Medical Tourism Industry Challenges•What is the Future of Global Healthcare Industry?

Chapter 1: Globalization of Healthcare IndustryChapter 1: Globalization of Healthcare Industry

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Defines the gap or chasm present in today's medical tourism industry, and the difference between early adopter and mainstream medical tourists and markets. Defines medical tourism leadership requirements, the importance of operational excellence and customer intimacy and offers customer value proposition exercises.

Key topics include:•Understanding the Medical Tourism Chasm•Early Medical Tourism Adopter Market•Main Stream Medical Tourism Market•Medical Tourism Leadership•Customer Intimacy•Operational Excellence•Medical Tourism Customer Value Proposition Exercise

Chapter 2: Future of Global Healthcare IndustryChapter 2: Future of Global Healthcare Industry

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Deals with supply and demand in the medical tourism market, and how providers can achieve equilibrium in the marketplace. Covers healthcare customer behaviors, major marketing channels, and basics regarding medical tourism marketing and education based on key performance indicators.

Key topics include:•Dealing with Supply and Demand in Medical Tourism•Finding Your Equilibrium•Healthcare Customer Behavior: New Healthcare Consumers•Major Marketing Channels•Findability – Medical Tourism Marketing and Education

Chapter 3: Findability – Marketing and EducationChapter 3: Findability – Marketing and Education

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Explores the importance of patient nurturing and selling along with patient coordination processes to position effectively in the marketplace. Explains customer needs, value, and negotiations in medical tourism. Concludes with seven key rules in the patient qualification criteria process.

Key topics include:•Patient Nurturing and Selling•Positioning Yourself Effectively•Sellability… Means Understanding Your Customer Needs•Understanding Your Selling Value in Price Sensitive Medical Tourism Market•Negotiations and Medical Tourism•The Seven Key Rules: Patient Qualification Criteria•Sellability – It’s All About the Customer!

Chapter 4: Sellability: Nurturing and Convincing Chapter 4: Sellability: Nurturing and Convincing

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Explains how to achieve total customer satisfaction dealing with patient expectations, reviews and testimonials. Explores vital importance of profitability as a correlation with customer satisfaction in the medical tourism industry.

Key topics include:•TOTAL Customer Satisfaction•Dealing with Expectations•Patient Reviews and Testimonials•Medical Tourism Profitability & Customer Satisfaction

Chapter 5: ProfitabilityChapter 5: Profitability

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Defines the importance of blending people, processes, and systems in the infrastructure of the medical tourism market. Operational alignment and the importance of a solid business foundation for sustainability are also discussed.

Key topics include:•People, Process, and Systems•People•Process•Systems•Medical Tourism Infrastructure•Medical Tourism Operational Alignment•Conclusion – Solid Business Foundation is Key to Sustainability

Chapter 6: Medical Tourism Infrastructure Chapter 6: Medical Tourism Infrastructure Requirements Requirements

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Discusses the difference between an entrepreneur and an intrapreneur within the medical tourism industry. Also discussed is strategic business planning and characteristics of medical tourism entrepreneurial success.

Key topics include:•Let's Talk About Intrapreneurship•Strategic Business Planning for Medical Tourism•Characteristics of Medical Tourism Entrepreneurial Success•Conclusion

Chapter 7: Entrepreneurs versus Intrapreneurs in Medical Tourism Chapter 7: Entrepreneurs versus Intrapreneurs in Medical Tourism

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

PlacidWay … PlacidWay … Your Connection to Medical TourismYour Connection to Medical Tourism

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

PlacidWayPlacidWay – Worldwide Medical Tourism – Worldwide Medical Tourism ConnectionConnection

Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

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Evolution of Medical TourismEvolution of Medical TourismFrom Cottage Industry to Corporate World © 2013 PlacidWay, LLC

Pramod GoelPramod GoelPresident & FounderPresident & Founder

PlacidWayPlacidWay+1.303.317.3607+1.303.317.3607

pgoel@placidway.compgoel@placidway.com

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