THE EVOLUTION Implementing the Univision Brand Identity for Empowerment Platforms.

THE EVOLUTIONImplementing the Univision

Brand Identity for Empowerment Platforms

INFORMENTERTAINEMPOWER

OUR MISSION:

Current State

NBC Model - Example

Linking platforms to our brand

Creates a unified look & feel

Conexion: Generacion America• Synopsis: “Generación América” is the first multi-generational movement

dedicated to preserving and sharing the stories of Latinos in the United States, so that future generations can learn from their collective experience and be inspired.

• Positioning: “Generación América” is a movement/campaign that recognizes Latino achievements and inspires everyone to celebrate and feel pride for this community’s contributions to our country. It is about connecting everyone with the Hispanic culture and reflecting the new American reality.

• Themes Explored: Immigration, The American Dream, Education and Community.

• Tonality: Passionate, accessible, bold. “Generación América” rolls up into Univision’s brand attributes with this heart-felt movement that brings Hispanics together in a place where they can share their immigration stories and feel proud of their roots.

• Tagline: “Únete… Join the Movement”