The Entrepreneur's Brain
Post on 17-Oct-2014
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The Entrepreneur’s Brain
What?
• Goals– You take home some useful information– You feel like an entrepreneur for an hour
• Contents– Models– Online Resources– Philosophy
• Disclaimers– IMHO– IMLE
Today
Models
Steve Blank Resources
The LeanLaunchPad
Business Model Canvas
Startup Metrics for Pirates
Platform
• webmaster• analytics• docs• drive• Google+• local• hangouts• trends
• office• development
Website/Blog - CMS
• Wordpress• Joomla• Drupal• Weebly • Squarespace• Posterous
Website/Blog - Tools
• Google Analytics – powerful free web analytics• Webmaster tools – manage website functionality• Website grader – self explanatory • 99designs – crowdsourced design• Domize - domain name search• TagCrowd – word cloud your site• SEOmoz – manage and monitor your social media• SEOBook – bunch of free SEO tools
Social
• Facebook• Twitter• Linkedin• Pinterest• YouTube
Local
• Google Places – Google+ Local• Yahoo Local• Bing Local• Foursquare• Yelp• Universal Business Listing
Inbound Marketing
• The Noob Guide to Online Marketing• Hubspot • Hootsuite
Other
• Email Services– MailChimp– Constant Contact
• Print– Vistaprint– Moo
Funding
• Angel List – get on here• TechCrunch –who’s been funded by whom• 500 startups – watch the videos• Bplans – business plan resources• Business Launchpad – more biz plan stuff
Pitching
• Raising Venture Capital – Mark Suster• Pitch Examples – Founder Institute• Startup Viagra – Dave McClure• 10 tips for the perfect investment pitch
Legal
• Model Docs– National Venture Capital Association– Series Seed Documents– TechStars Model Seed Funding Documents – Business Insider Document Center– Startup document Center
• Legal Advice– Scott Walker blog – Startup Company Lawyer
• Other– BizFilings – do your biz filings here– Startup Economics capitalization tool – cool
Cloud
• Amazon Web Services - Amazon’s cloud• Dropbox – easy store and share• Box – easy store and share• Google Drive
Communication
• Telephony– Skype - free voice and video– Freeconferencecall.com – Yup, that’s it– Toktumi – virtual phone system– Grasshopper – virtual phone system
• Collaboration– Google Apps – free Email, Chat, Docs– Google Hangouts – awesome– Evernote – cloud notes– Yammer – free enterprise social network
Places for Info
• Mashable• Social Media Explorer• Hubspot• Copy Blogger
Smart People
• Venture hacks –Nivi and Naval• Both Sides of the Table – Mark Suster• A VC – Fred Wilson• Chris Dixon• Paul Graham• pMARCA – Marc Andreessen• Feld Thoughts – Brad Feld• OnStartups – Dharmesh Shah• Startup Lessons Learned – Eric Ries• Andrew Chen• Dave McClure
Conflicting Philosophies
• Internal vs. External view• Top vs. Bottom Leadership• Confidence vs. Paranoia• Listening vs. Ignoring– "the majority of things people tell you are wrong"
Mark Suster• Trust vs. Skepticism• Focus vs. Big Picture
Ultimately
• It’s all about people• It’s always your fault• Failure is just a step toward success
Frank Traylorft@traylor.net
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