The End To Salesmanagement
Post on 03-Jul-2015
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produced by WTCH Improving Performance
SALESPOWER the End to Salesmanagement as we know it
produced by WTCH Improving Performance
Mihaly Laszlo
produced by WTCH Improving Performance
1
1. CANDY SHOP 4:16
2. 4 MINUTES 4:04 FEATURING JUSTIN TIMBERLAKE AND TIMBALAND
3. GIVE IT 2 ME 4:48
4. HEARTBEAT 4:04
5. MILES AWAY 4:49
6. SHE’S NOT ME 6:05
7. INCREDIBLE 6:20
8. BEAT GOES ON 4:27 FEATURING KANYE WEST
9. DANCE 2NIGHT 5:03
10. SPANISH LESSON 3:38
11. DEVIL WOULDN’T RECOGNIZE YOU 5:09
12. VOICES 3:39
13. 4 MINUTES (PETER SAVES NEW YORK EDIT) 4:56 FEATURING JUSTIN TIMBERLAKE AND TIMBALAND
14. 4 MINUTES (JUNKIE XL REMIX EDIT) 4:39 FEATURING JUSTIN TIMBERLAKE AND TIMBALAND
15. GIVE IT 2 ME (PAUL OAKENFOLD EDIT) 4:59
16. RING MY BELL 3:53
produced by WTCH Improving Performance
1
1. CANDY SHOP 4:16
2. 4 MINUTES 4:04 FEATURING JUSTIN TIMBERLAKE AND TIMBALAND
3. GIVE IT 2 ME 4:48
4. HEARTBEAT 4:04
5. MILES AWAY 4:49
6. SHE’S NOT ME 6:05
7. INCREDIBLE 6:20
8. BEAT GOES ON 4:27 FEATURING KANYE WEST
9. DANCE 2NIGHT 5:03
10. SPANISH LESSON 3:38
11. DEVIL WOULDN’T RECOGNIZE YOU 5:09
12. VOICES 3:39
13. 4 MINUTES (PETER SAVES NEW YORK EDIT) 4:56 FEATURING JUSTIN TIMBERLAKE AND TIMBALAND
14. 4 MINUTES (JUNKIE XL REMIX EDIT) 4:39 FEATURING JUSTIN TIMBERLAKE AND TIMBALAND
15. GIVE IT 2 ME (PAUL OAKENFOLD EDIT) 4:59
16. RING MY BELL 3:53
• pro-actief• denkt vooruit• daagt uit• gebruikt haar lichaam• continue innovatie
maar... kan niet zingen!
produced by WTCH Improving Performance
• consistent in aanbod• geïnteresseerd in hun
klanten• ‘present’ - je ontloopt ze
niet• willen liever dat jij hen
mag, dan dat je iets koopt....
maar... de koffie is niet echt lekker!
produced by WTCH Improving Performance
• consistent in aanbod• geïnteresseerd in hun
klanten• ‘present’ - je ontloopt ze
niet• willen liever dat jij hen
mag, dan dat je iets koopt....
sales power
• pro-activiteit• vooruitdenken• continue innovatie• daagt uit• gebruikt haar lichaam
produced by WTCH Improving Performance
consistent in aanbod
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klantfocus
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pro-activiteit
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continue innovatie
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RELEVANTIE
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the Internet will eventually eliminate the need for salespeople.....
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SALES2003
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produced by WTCH Improving Performance
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internet labyrinth
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SERVICING NEEDS
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Harvard Business Review:
‘Sales is the last competitive opportunity’
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veel van hetzelfde
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produced by WTCH Improving Performance
produced by WTCH Improving Performance
produced by WTCH Improving Performance
Product
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unreal
Four Seasons Ocean Residences
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green = blue
green buildings
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premiumization
white wasabi chocolate
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unreal
Performing Arts Centre, Abu Dhabi
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unreal
Citycenter, Las Vegas
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RELEVANTIE
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produced by WTCH Improving Performance
leuker, nieuwer, sneller, beter, hipper, goedkoper,
spannender, geavanceerder, mooier, klantgerichter
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RELEVANTIE
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GUNNEN
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vind je me leuk?
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produced by WTCH Improving Performance
• product• verpakking• communicatie
Perfect Mix
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maak het verschil
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ZELF POSITIONERING
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• product• verpakking• communicatie
Perfect Mix
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produced by WTCH Improving Performance
• Blond• Brutaal• Borrel
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RELEVANTIE
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• Bright• Belangrijk• Boeiend• Bindend
• Blond• Brutaal• Borrel
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• pro-actief• denken vooruit• continue innovatie• daagt uit• gebruikt haar lichaam
produced by WTCH Improving Performance
produced by WTCH Improving Performance
daag uit!use that body!
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be present
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MAAK LAWAAI!
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crisis?
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NEW BUSINESSForget it!
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klantfocus
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verstrengeling
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Goed is niet goed genoeg...
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Klanten die switchen van leverancier geven aan dat de leverancier goed was...
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Klanten die hun leverancier als zeer goed bestempelen, zijn het meest loyaal.....
42%
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Echter .... maar 5% vindt de leverancier zeer goed....
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Persoonlijke relaties worden steeds belangrijker
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Harvard Business Review:
‘Customers want personal single contact satisfaction’
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SERVICING NEEDS
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SALES BELEVING
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SALES BELEVINGCOMMUNITY
COMMUNICATIONCO-CREATION
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CO-CREATIE
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ACTIEVE REFERENTIE
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Sales moet professioneler
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• beslissingsbevoegdheid
• klanten business door en door kennen
• ‘advocaat’ zijn voor de klant
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Sales moet professioneler
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45%TRAININGBUDGET
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11
Executive Producer: MadonnaMastered by Chris Gehringer at Sterling SoundPhotography by Steven KleinArt Direction by Giovanni BiancoLegal: Grubman Indursky & Shire, P.C.; David R. Toraya, Esq., Michael K. Goldsmith, Esq. and Sonya W. Guardo, Esq.Management: Guy Oseary
Special Thanks to: Justin Timberlake, Timbaland, Pharrell, Danja, Demo, Spike Stent, Alex Dromgoole, Monte Pittman, Joe Henry, Liz Rosenberg, Shari Goldschmidt, David Toraya, Michael Goldsmith. Xtra Special Thanks to Guy O – Be careful what you wish for.
madonna.comwarnerbrosrecords.com
C2008 Warner Bros. Records Inc. Made in U.S.A. 6-509500CC2008 Warne
thank you
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