The Consumer Consulting Board - How Online Customer Communities will reshape your Business

Post on 18-Oct-2014

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In this brand new presentation, Tom elaborates on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities. He pays special attention to how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of the organization. In other words how to give consumers a seat on the board of your company. Tom also argues that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.

Transcript

@tomderuyck

Insighting

Developing

Optimizing

Implementing

Business

Objectives

@tomderuyck

CHOOSING YOUR

Pilot Project

@tomderuyck

Conversations from external stakeholders

Convers

ations fro

m in

tern

al sta

kehold

ers

Proud

company

Conversation

company

Boring

company

Adored

company

Communication is key!

@tomderuyck

Internal

@tomderuyck

Internal

@tomderuyck

Internal

@tomderuyck

Internal

@tomderuyck

External

@tomderuyck

It’s an EVOLUTION,

not a REVOLUTION!

@tomderuyck

Sharing

IS caring

@tomderuyck

linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com

www.insites-consulting.com

New York – London – Ghent – Rotterdam – Timisoara

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