The Client/UX Agency Partnership
Post on 22-Oct-2014
405 Views
Preview:
DESCRIPTION
Transcript
WIAD 2013
WIAD 2013 Bucharest
Yiannis KapsoulakisCOSMOTE
9 February
WIAD2013
An ongoing journey towards a site/shop
Choosing a digital agency
Relationships with partner agency & customers
All started in 2005…
Traditional Marketing & Sales-TV, Outdoor, Shops
Not in touch with customers / cost
Need to change
Timing
Cooperation with Headquarters
Personnas development
Wireframes
What is a Telecom Operator?
TelecommunicationsInfo pointPublishingInternet/Data providerBankCommerce place….
Information Architecture?
Choosing the agency
Reputation
References-?
Expertise
Pricing
Trust??
Now we start working together…1
Patience
Appreciate org politics
Be there
You know (prove it)
On Security
Now we start working together…2
Be honest
Mutual respect
Appreciate systems complexity
Think organization charts
Who knows the customer?
Being together
Customers
Organization/Client
Digital, research etc Agencies
You just don’t know it!
H/W Digital PC 2D
S/W Programs/Tools Internet 3D
Social Networking Facebook…. nD
The customer/consumer
Wants:
SimplerEconomicalSolutionsTransparencyExperiencesTrustFastAll
Relationships matter
CustomersSensemaking
Organization/Client
Digital, research etc Agencies
Learn
Know
Reflect
Interact
Enjoy
top related