The Boss is Anti-Social HELP!

MWLUG 2013

The Boss is Anti-Social…HELP!

Keith Brooks kbrooks@thinkrite.com954-653-2517Skype/Twitter: LotusevangelistAbout.me/keithbrooks

Background http://mediafunnel.com/social-media/how-persuade-boss-use-social-media/PHB Graphic http://curiouscat.com/images/pointy-haired-boss.jpg

Who am I?

an

for ICS and Websphere

Blogger: http://blog.vanessabrooks.com

Previous MWLUG Sessions "If You only If You Only Knew What Your Server Was Saying“ Lotus Layers - Making your URL's Play Nicely

I AM http://www.lotusmuseum.com/pages/I_Am_CampaignAdmin http://transom.org/wp/wp-content/uploads/2013/03/name-tag-admin-1000.png?9d7bd4

I manage Customer Relationships via Social Enterprise Networks for

<- Co-Authored this book

Culture Trumps Social

In order to succeed, social needs a social culture.

If your nature is silos and fiefdoms you may be out of luck.

If your nature is open, sharing and caring, you probably went to another session.

http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size-piece/

Meet the Executives

Help the CEO look …

Today’s Topics

2) The CEO Bill-

board

4) Happy End-ings

3) CEO Plan

1) CEO Evasion

Executives have …

http://rorylbuck.wordpress.com/2010/06/21/swimming-blind/http://newhomesalesleaders.com/category/sales-meetingshttp://wepartypatriots.com/wp/2011/04/10/anti-social-media-journalist-union-says-no-tweeting-chicago-catholic-church-says-no-facebooking/http://nationbuilder.com/how_to_tagginghttps://si0.twimg.com/profile_images/2932677288/c60cef37fe8efc7aee074044a3ac9c63.pnghttp://giftsweuse.com/family-life/my-grand-planshttp://thepitter-patter.blogspot.com/2010_06_01_archive.htmlhttp://gdgoenkaworldschool.blogspot.com/

CEO EVASION

Maslowe’s Hierarchical View

http://www.diychart.com/Image/1/3fe08e77-acb9-4d70-bb2c-486a905bf2e7.png

Did I miss anything? Let me know via Twitter@lotusevangelist

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Sales People’s View

http://info.asalesguyconsulting.com/Portals/166003/docs/social_media_sales_quota.pdf

The Future Social CEO

The Future Social CEO (Page 2)

http://mashable.com/2011/12/02/social-ceo-infographic/

Age is NOT the Barrier

http://www.marketingpilgrim.com/2013/08/pew-social-networking-usage-by-age.html

Today’s Topics

2) The CEO Billboard

4) Happ

y End-ings

3) CEO Plan

1) CEO Evasion

Playing on Management’s Jukebox

Recognize Anyone?

Yourself Included?

Jukebox Title Strip Creator - MikesArcade.com

http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/

Don’t Become a Ghost Town

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Customers Individuality

Management’s Social Jukebox

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ThinkVisually,Think DifferentlyMetaphors Change Easily, PEOPLE DO NOT!

Today’s Topics Up Next

2) The CEO Bill-

board

4) Happy End-ings

3) CEO Plan

1) CEO Evasion

Not always easy is it!The execs trust you…well I hope they do!Even Darth Vader could er, maybe not…Does your CEO email, newsletter, blog,

anything..like:

Lipstick on a Pig or

Comic from dilbert.com

CEO PR

6 Steps for Execs…and you

It’s our job to steer CEOs and management in the right direction when it comes to how to communicate via social media.

How can you do this?

1) Speak in business language

2) Fit the audience to the channel

http://www.is4profit.com/small-business-news/20081027-smes-risks-business-jargon.html http://searchenginejournal.com/wp-content/uploads/aboutsoc/2012/08/socmed.jpg

6 Steps for Execs…and you (con’t)

3) Limit their Options

4) Provide the data/analytics or research

Created by Rachel Jones of Wink Design Studio using: © Tagxedo.com.

Wordle by Keith Brooks: http://www.wordle.net/thumb/wrdl/6937981/socmed_stuff

6 Steps for Execs…and you (con’t)

5) Know your Executive

6) Have a Plan for them

http://smalltalkbigresults.wordpress.com/2013/07/01/10-ways-to-learn-what-makes-people-tick-at-work/http://blog.contagiouscompanies.com/2011/10/plans-bosss/

Prime Example, Golf

http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft

• Do you report or track every shot? No? You should

• Do you have a plan before you hit the course?• Decide who to play next?• You have all of the information on your device• Better knowledge of the hole/course equates

to a better score, same with customers• GPS, not included in IBM Connections ... yet

Golf Explained

The Pizza Wheel of Leadership

http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs

Social Business Use Caseshtt

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IBM Connections Practical Example

IBM Connections can help managers tackle daily work challenges

1. What do you want to accomplish?2. How would you typically approach that challenge?3. What options are available in IBM Connections to help you tackle that

challenge faster, more efficiently or more collaboratively?

Find experts outside of your team in order to be successful on a project or with a client Profiles

Reduce your email inbox by attaching files in Connections, and stay out of ‘mail jail’! Files

Network with other teams in IBM important to your team’s success. Stay current on what’s happening in your network

HomepageMicro-blogging

Easily communicate your strategy and priorities with your team in an open space where they can respond and communicate with one another

Blogs

Manage projects, assign tasks and due dates and get an overall view of the project’s status – in real-time

Activities

Share valuable web links for others to use Bookmarks

Used by permission of Luis Suarez of IBM from slides of Ross Mauri

One Example

http://learn.mindjet.com/SuperstormSandy https://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/

CEO PR

Last Topic

2) The CEO Bill-

board

4) Happy Endings

3) CEO Plan

1) CEO Evasion

Today’s Topics

Know your boss and speak their language

Stop the Confusion, stay focused

Do your homework first, pitch it, train for it, show it…repeat

READ, READ, READ

Take Home

Thank You

Keith BrooksThinkRite (A VoiceRite Company)

Social Collaboration Practice LeaderTwitter/Skype: Lotusevangelist

kbrooks@thinkrite.com+1-954-653-2517

http://about.me/keithbrooks

Find these slides on http://slideshare.net/kbmsg