Transcript
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Friday 13thDecember
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Friday 13thDecember An Instagram Post
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Facebook PostA single post on Facebook
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Massive MediaMassive Event
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What you see
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What you do not see
What you see
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The Beyonce PrincipleSocial Commerce Like A Rockstar
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World RecordBeyonce sets a new World Record
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The Beyonce PrincipleSocial Commerce Like A Rockstar
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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The Beyonce PrincipleSocial Commerce Like A Rockstar
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
@ColderICE
The Beyonce PrincipleSocial Commerce Like A Rockstar
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
@ColderICE
The Beyonce PrincipleSocial Commerce Like A Rockstar
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
@ColderICE
The Beyonce PrincipleSocial Commerce Like A Rockstar
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
@ColderICE
Fast Forward 30 Minutes LaterThe Marketing Machine Was In Full Swing
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‘Yonce On Your MouthLike Liquor
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Mobile MediaSpread at the speed or a Tweet
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Principle #1Cultivate Relationship
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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• Be Real - flaws and all (not too much)• Don’t Censor• Take ownership of issues• Quality trumps quantity• Find brand advocates
Cultivate Relationships
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Tease MeSqueeze Me!
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Principle #2Over Deliver: Go Above and Beyond Expectation
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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• Give life to the product• Tell the story• Share the culture• This is the age of visual• Pictures + Words = Power
Visual Storytelling
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Principle #2Over Deliver: Go Above and Beyond Expectation
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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Reciprocity
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ReciprocityThe Nature of Keeping Things In Balance
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U2 Can #FAILDon’t Invade Their Space With What YOU Want
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Principle #3You are NOT Beyonce!
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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#iambeyonceNone of us are. But TRAFFIC is not the problem the offer usually is the problem.
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Principle #3You Can Be Buzzworthy
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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Principle #3But You Can Still Be Fun
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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PaidOwnedor Earned
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Pixel Power!
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1000 Points of ClicksThe New Ad Age of the Facebook Pixel
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We are Building
The matrix
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New Metric?CPP - Cost Per Pixel
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Power of the PixelThe New Ad Age of the Facebook Ads
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Hyper TargetingHyper Results
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Principle #4Recognize the raised hand in the crowd
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
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ConversionShow Me The Money!
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Your List Building StrategyLet’s put this in perspective
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Trip, Core, MoreTrip Wire, Core Offer, Profit Maximizer
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Part 1: Trip WireTrip Wire, Core Offer, Profit Maximizer
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Part 2: Core OfferTrip Wire, Core Offer, Profit Maximizer
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Part 3: Profit MaximizerTrip Wire, Core Offer, Profit Maximizer
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Trip, Core, MoreTrip Wire, Core Offer, Profit Maximizer
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Fiverr.comEverything is $5
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Fiverr.comEverything is $5
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Fiverr.comEverything is $5
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VistaPrint250 Cards for $9.99
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Go DaddyDomain name $.99
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Principle #5The Bee Hive
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive
Story
A
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World Record In Real TimeWatch this…
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John Lawson email: john@ColderICE.comTwitter:@ColderICEfacebook.com/ColderICE
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