Transcript
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The Art of the Blog
By: Humayun Khan
+About Me
+Why I Blog
To inform
To show thought leadership
To show expertise
To have a presence
To start a conversation
To share a point of view
To be known
+Createlikeagod.tumblr.com
+CognitiveInsights.ca
+VanCityBuzz.ca
+BetaKit.com
+My Strategies
Post length
Type of Image
Media Prefernce
Tags
Sharing
Platform
Frequency
+Why Most People Quit
Time and effort
Lack of readers
Improper understanding of: SEO Social Media PR
Lack of goals
+Marriage of Media & Marketing
Future of content marketing
Brand journalism
Importance of writing skills
Curating vs. Creating
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