The Art of Story Telling using Social Media
Post on 11-Aug-2014
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The art of story telling using Social Media?
- Deep Sherchan, CMO Simplify360 -
I just loveeee this guy !!
Image Source: http://www.businessinsider.in/Gary-Vaynerchuks-6-Secrets-To-Creating-Great-Social-Content/articleshow/27316866.cms
His name is Gary, if you don’t know him yet.
I watched a YouTube video featuring him, at the time when I was starting my own start-up.
! And he was super inspirational.
And he still is ! And the word I took from him since, is “HUSTLE”
– Gary Vayerchuck from this latest book “Jab, Jab, Jab, Right Hook”
“A great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what
you ask them to do.”
But what does HUSTLE has to do with StoryTelling !
Hustle doesn’t only mean struggle.
It’s a symbol of PASSION.
Stories told without Passion, are not WORTH telling.
And its not really about
CONTENT
Its about
HOW you TELL.
How is more important
than WHAT.
BTW the photo on the cover of this deck is that of Tai Lung, - a friend of mine.
*Caution: Please do not fall for her innocent looks :)
So how do you tell a story?
What, Where, When and How of Story Telling.
What? Basically, what’s your story?
What? Basically, what’s your story?
What do you want to communicate?
What? Basically, what’s your story?
What do you want to communicate?
There has to be a certain aspect in your story which
changes with TIME.
What? Basically, what’s your story?
What do you want to communicate?
There has to be a certain aspect in your story which
changes with TIME.It needs to have.
What? Basically, what’s your story?
What do you want to communicate?
There has to be a certain aspect in your story which
changes with TIME.It needs to have.
• Flow • Direction • Speed • Magnitude
What? Basically, what’s your story?
What do you want to communicate?
There has to be a certain aspect in your story which
changes with TIME.It needs to have.
• Flow • Direction • Speed • Magnitude
Pick up the best movies out there and you will always find these 4 elements at their best.
What? In a story, characters always move from point A to point B.
Source: www.mediabistro.com
What? In a story, characters always move from point A to point B.
Source: www.mediabistro.com
What? In a story, characters always move from point A to point B.
Source: www.mediabistro.com
Kurt Vonnegut once showed how stories can be graphed
with points and lines.
What?
When you think of Cinderella, what can you recall? !
Her cruel step-mother, kind fairy god mother, the magic, the missing shoe, and the prince.
What?
For your business: !
• Cinderella is your customer. • Step-mother is the problem of your
customer. • You are the Fairy God-mother. • The magic is your product/service. • Handsome prince is the goal of your
customer.
Now, can you see the WHAT of YOUR story?Image Credit: Disney
What?
Remember that when you talk about WHAT, focus on a single event of your story.
!
Having a clear and simple message is very important.
What?
Story of Gary is very simple and powerful. !
He took his wine business from $3 million business to
a $45 million business using the Internet.
The story has strong direction and magniture.
Where?
?
Where?
‘Where’ is defined by your target audience.
!
Gone are the days when people gathered together to listen to your story. !
New audience demands story teller to be present where they are.
When?
Its all about Timing!
When?
Image Source: http://www.socialmediafrontiers.com
Use analytics and insights to understand which time
is best for you.
When?
Image Source: Screen shots of graphs generated using Google Trends.
‘When’ is not all about TIME, but it’s also about TREND. Use trend analysis to know the current trends.
#Selfie
How?
‘How’ is all about your story telling skills and your methodology.
How?
‘How’ is also related to your TARGET audience which in turn is related to
your choice of social channel.
How? Many ways to tell your stories.
Memes
Memes are the new way to express emotions and has an instant connection with audience.
How? Many ways to tell your stories.
Short 6 sec Vine videos
Short video format is the best way to connect with audience which demands short and powerful message.
How? Many ways to tell your stories.
Instagram aesthetic photos.
Every one is an artist on social media. Instagram provides the best platform for sharing something as mundane as a
cup of tea to create a poetic experience
How? Many ways to tell your stories.
Slideshares
Slideshare provides a unique form of content format which allows you to use graphics + typography + videos
to tell your story.
How? Many ways to tell your stories.
140 char + image
Tweet travels faster than any other content on social media. The light weight 140 char content with graphics
allows you to reach masses in no time.
How? Many ways to tell your stories.
Infographics
Graphics and Animation are the most creative ways for storytelling to story telling which can last for years.
Infographics + Animation
How? Make your choice …
Memes Short 6 sec Vine videos Instagram aesthetic
photos.
Slideshares140 char + image
Infographics
You need to nurture your process and build on intuition.
Following the above steps alone will not make your a great storyteller.
You need to let your idea
bite you.
Sometimes it will act lazy and sleep.
Given the right direction, it will stand tall and
shine.
Storytelling is a work of artistic craftsmanship.
Happy Storytelling, and Get Lucky !
Thank you. !
Deep Sherchan - @bexdeep CMO, Co-founder Simplify360
www.simplify360.com !
Follow @simplify360
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