The 7 Golden Rules In Digital Relationship Marketing from Dose Of Digital

7 GOLDEN RULES IN DIGITAL RELATIONSHIP MARKETING

7 Golden Rules in Digital Relationship Marketing

1. Sharing, partnering, endorsing2. Perfect pitch3. Personalized and individualized4. Keep it simple, stupid5. Members only6. Personal investment7. It’s not about you

Sharing, Partnering, EndorsingEmpower others to increase your enrollment

Perfect PitchCommunication is planned and predictable (read: anticipated)

Image source: The Brand Builder Blog, http://bit.ly/6obg0q

Personalized and Individualized Know more than just my name, know what I want and

expect

Keep It Simple, StupidEverything about your program from enrollment to

engagement must be easy and fun

Members OnlyOffer special incentives that only members can obtain

Personal InvestmentPeople must invest their time in order to stay engaged

over time

It’s Not All About YouIt’s okay to feature your brand, but it can’t always be the

main attraction

7 Golden Rules in Digital Relationship Marketing

1. Sharing, partnering, endorsing2. Perfect pitch3. Personalized and individualized4. Keep it simple, stupid5. Members only6. Personal investment7. It’s not about you

Jonathan Richmanj.richman@bridgeworldwide.comTwitter: @jonmrich(530) 346-3567

http://www.doseofdigital.com http://www.bridgeworldwide.com

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