The "3 R's" of LinkedIn: A Formula for Making the Most of Your Time

ANTHONY JULIANO | AUGUST 14, 2013

RELATIONSHIPS

RESEARCH

REPUTATION

RELATIONSHIPS – 40%

RESEARCH – 30%

REPUTATION – 30%

RELATIONSHIPS

IS BETTER USED FOR

ENHANCING EXISTING

RELATIONSHIPS THAN FOR

STARTING NEW ONES

RELATIONSHIPS

“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND

COMPANY STATUS UPDATES)

INTERACTING WITH THEIR STATUS UPDATES

RELATIONSHIPS

“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND

COMPANY STATUS UPDATES)

INTERACTING WITH THEIR STATUS UPDATES

BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO

IMMEDIATE BENEFIT

USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM

LINKEDIN.COM/CONTACTS

RELATIONSHIPS

“LISTENING” TO YOUR NETWORK (VIA THEIR PERSONAL AND

COMPANY STATUS UPDATES)

INTERACTING WITH THEIR STATUS UPDATES

BEING WILLING TO BE A RESOURCE EVEN IF THERE’S NO

IMMEDIATE BENEFIT

USING THE NEW LINKEDIN CONTACTS FEATURE AS A CRM

REVIEWING CONNECTIONS AND CHECKING IN WITH THOSE

WITH WHOM YOU’VE LOST TOUCH

PARTICIPATING IN RELEVANT GROUPS AND PROVIDING REAL

VALUE (WITHOUT SPAMMING)

BEING GENEROUS—WHILE ALSO BEING AUTHENTIC—WITH

RECOMMENDATIONS AND ENDORSEMENTS

RESEARCH

RESEARCH

WHO DOES WHAT

WHO KNOWS WHOM VIA ADVANCED SEARCH

A COUPLE TAKEAWAYS

THE STRONGER YOUR NETWORK, THE MORE

EFFECTIVE ADVANCED SEARCH BECOMES,

BUT…

IT’S VITAL THAT YOUR 1ST DEGREE

CONNECTIONS BE PEOPLE YOU KNOW

RESEARCH

WHO DOES WHAT

WHO KNOWS WHOM

QUESTIONS VIA STATUS UPDATES

VIA ADVANCED SEARCH

RESEARCH

WHO DOES WHAT

WHO KNOWS WHOM

QUESTIONS VIA STATUS UPDATES

INDUSTRY INTELLIGENCE VIA GROUPS

VIA ADVANCED SEARCH

REPUTATION

REPUTATION

DEVELOPING YOUR PROFILE TO POSITION

YOURSELF AS A RESOURCE IN A SPECIFIC

SUBJECT MATTER AREA

MAKING YOUR PROFILE FUTURE FACING

ADDING MEDIA TO YOUR PROFILE

REPUTATION

DEVELOPING YOUR PROFILE TO POSITION

YOURSELF AS A RESOURCE IN A SPECIFIC

SUBJECT MATTER AREA

MAKING YOUR PROFILE FUTURE FACING

ADDING MEDIA TO YOUR PROFILE

SHARING STATUS UPDATES RELEVANT TO

YOUR WORK

CONTENT YOU’VE CREATED

WHAT YOU’RE WORKING ON

WHAT YOU’VE READ

ADVICE/OPINION

REPUTATION

DEVELOPING YOUR PROFILE TO POSITION YOURSELF AS A RESOURCE IN A SPECIFIC SUBJECT MATTER AREA

MAKING YOUR PROFILE FUTURE FACING

ADDING MEDIA TO YOUR PROFILE

SHARING STATUS UPDATES RELEVANT TO YOUR WORK

SHARE YOUR EXPERTISE IN RELEVANT GROUPS

SEEKING RECOMMENDATIONS WHEN THEY ARE DESERVED

RELATIONSHIPS – 40%

RESEARCH – 30%

REPUTATION – 30%

IF YOU ONLY HAVE

10 MINUTES A DAY FOR

1 MIN. EACH

1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?

2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)

3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE

4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT

2 MIN. EACH

1. CHOOSE ONE DISCUSSION FROM ONE OF

YOUR GROUPS AND COMMENT

2. SEND A MESSAGE TO A CONTACT YOU

HAVEN’T SPOKEN TO IN A WHILE; SUGGEST

A MEETING IF APPROPRIATE

3. REVIEW ONE PRIORITY CONTACT’S

COMPANY PROFILE TO STAY UP-TO-DATE

WITH THEM

THANKS!

ANTHONYJ@ASHERAGENCY.COM

(260) 424.3373