Thaniya keereepart, ted ted how we're thinking about mobile

PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12

Ignite Presentations(six presentations on insight) moderated by Ian Spalter of FourSquare

Thaniya Keereepart, TEDTED: How we're thinking about Mobile

#productnyc

MOBILE INSIGHTS

THANIYA  KEEREEPARTPRODUCT  DEVELOPMENT  DIRECTOR

90% OF ALL MEDIA INTERACTIONS ARE SCREEN BASEDWE SPEND 4.4 HOURS IN FRONT OF A SCREEN EVERY DAY

0

7500000

15000000

22500000

30000000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2010: 181M

2009: 113M

2011: 267M

AGGREGATE VIDEO VIEWS

CONTEXT SPECIFIC PRODUCT DESIGN

GO NATIVE

LONG FORM IS FOR COUCH POTATOES

IPAD VS IPHONE VIDEO VIEWS

0

22,500

45,000

67,500

90,000

Sep 1, 2011

Sep 16, 2011

Oct 1, 2011

Oct 16, 2011

Oct 31, 2011

Nov 15, 2011

Nov 30, 2011

Dec 15, 2011

Dec 30, 2011

Jan 14, 2012

Jan 29, 2012

Feb 13, 2012

Feb 28, 2012

Mar 14, 2012

Mar 29, 2012

Apr 13, 2012

Apr 28, 2012

May 13, 2012

May 28, 2012

Jun 12, 2012

Jun 27, 2012

Jul 12, 2012

Jul 27, 2012

Aug 11, 2012

Aug 26, 2012

IPAD IPHONE

USE PARTNERSHIP TO STRENGTHEN THE BRANDS

LEVERAGE MEDIA HABIT ON-THE-GO

SEARCHOFF-LINEDOWNLOADS

BOOKMARKSAUDIO / RADIOSHARE

WORK WITH APPLE’S PRODUCT CYCLE

APP DOWNLOADS AFTER IPHONE 5 RELEASE

HELLO, ANDROID

HELLO, ANDROID

ANDROID , !"#$%

ハロー, ANDROID

สวัสดี, ANDROID

ΓΕΙΑ, ANDROID

안녕하세요, ANDROIDBONJOUR, ANDROID

你好, ANDROID

CIAO, ANDROIDANDROID ,שלום

Olá, ANDROID

ICS UI FRAMEWORK == +1,100 DEVICES OUT THE GATE

ANDROID ADOPTION

0

1,750,000

3,500,000

5,250,000

7,000,000

Oct 1, 2010 Dec 1, 2010 Feb 1, 2011 Apr 1, 2011 Jun 1, 2011 Aug 1, 2011 Oct 1, 2011 Dec 1, 2011 Feb 1, 2012 Apr 1, 2012 Jun 1, 2012

WHAT NEXT?

MOBILE WEB

MULTI-DEVICE SYNC

HYPER-LOCAL CONTENT

WE’RE HIRING!

THANKS, AND ...