Text Message Marketing Basics

Local Text Message Marketing Ideas and Strategies!

LocalMarketingChannel.com

LocalMarketingChannel.com

SocialMediaProdigy.com

Brian Maroevich

Why Should Small Businesses Use Local Text Messaging?

A local text message marketing strategy is: a highly effective client attraction tool easily utilized by almost any business low cost

And the response rates can be quite high: Recent studies reveal: ▪ text messages are opened up to 95% of the

time ▪ email averages 20% open rate

6 Steps to Effective Text Message Advertising

1. Choose a keyword 2. Effective promotional

material3. Website promotion 4. Simple messages 5. Send exclusive text

message offers 6. Opting out

Step 1: Choose A Keyword

Most text messaging companies sell vanity keywords to use in your promotional efforts

Prices vary from $15.95 to $49.95 or

more plus .02 – .04 per message ▪ (you can get this down if you buy more

‘credits’)

Step 1: Choose A (Vanity) Keyword

EXAMPLE:Vanity Keyword = TOAST

Potential clients send TOAST to a shortcode (like 313233)

Adds them to text message list Now you can start sending

promotions via Text Messages to your list!

Step 2: Effective promotional material

Create something that is eye catching. Be sure your message is clear.

Consider a graphic designer to create print material and in-store signs and banners , posters, postcards etc.

Create In-Store Flyers and Banners and Direct Mail To Promote Your Text Message Offers:

Step 3: Website Promotion

First way Use cell phone texting picture like this Use ad copy to supplement the image for

clarification on how to get on your ‘coupon’ list.

You can also use a ‘Web Widget’ or opt-in box Get phone number, and first and last

name Easy signups …

Like this

Step 4: Simple Messages

Text messages should be short and sweet

Before sending a mass text send it to yourself Look at it on your phone to be sure it’s what you want

Step 5: Send Exclusive Text Message Offers

Texts arrive instantly on customers’ mobile phones. perfect for days that are slow

Step 6: Opting Out

Make it simple and easy to opt out of your list

Simply Provide a message at the bottom of texts

For example: ‘Reply Stop 2 stop’▪ NOTE: Often, your text messaging company you

will insert these for you.

Build Your Text Message Marketing List

A few local text promotion techniques:1. In-store text message promotion2. Promotional Giveaway3. Ask customers if they want to join

your list

Examples

In-Store Text Message Promotions

Example: At the point of sale have a sign that says something like:

Join Our Exclusive Text Message Coupon List

and Get 10% Of Your Order!*Text 555-555-5555

To:ATT411(288411)

*One per customer Ask at counter for details

Promotional Giveaway Promotional giveaway’s and

contests can build your list fast. Choose a month to run a contest...

Give away several special gifts at random to those that join your list.

Ask Customers if They Want to Join Your List

Sell the advantages of getting on your special text message list

Ask for your customers cell phone number! Add them to the list…▪ Send them an opt-in text message, or they can

do it right then and there.

8 Text Messaging Marketing Ideas!

A taco stand sees dramatic downturn every time it rains.

To sell tacos on those days send out a special text message Buy 1 Get 1 coupon that is good for that day only!

8 Text Messaging Marketing Ideas!

A Hair salon. Notoriously slow on Tuesdays or Wednesdays? Send a special text message to your list: ▪ provides free coloring or hair treatment plus 20%

off for booking an appointment during the slow time.

8 Text Messaging Marketing Ideas!

▪ A tanning salon.

gives out half off upgrades to their higher level tanning beds

buy 1 get 1 spray tans

8 Text Messaging Marketing Ideas!

▪ A bakery: Free espresso for any customers who try their new pastries or sandwiches.

8 Text Messaging Marketing Ideas!

▪ A tire store. Free oil changes for buying a new set of tires or a car battery

8 Text Messaging Marketing Ideas!

▪ A dentist. Gives away a free teeth whitening, 1st treatment.

8 Text Messaging Marketing Ideas!

▪ A mixed martial artist. Free introductory kick boxing lessons from 12-2 on a slow day for their Jujitsu students

8 Text Messaging Marketing Ideas!

▪ A Smoothie stand. Free introductory hot soup on a slow day during a slow winter day.

Small Business Text Marketing Can Have Amazing Results!

The small business text marketing ideas are limitless, but the rewards can be substantial!

Key: send text messages sparingly Don’t send one every single week UNLESS, you know your customers are hot for your deals

LocalMarketingChannel.com

Questions? Need help setting up and managing your text promotions? ContactLocalMarketingChannel.com

Brian Maroevich. Small business owner, internet marketer, all around nice guy. LocalMarketingChannel.comSocialMediaProdigy.com