Ten Reasons Most Major Gift Programs Fail

Ten Reasons Most Major Gift Programs

FailRichard Perry & Jeff Schreifels

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#1--You’re Reviewing the Wrong Criteria

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#2—You Don’t Treat Donors as True Partners, but as Sources of Cash

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#3—The Relationship Between Development and Program is broken

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#4—You’ve Hired the Wrong People as Major Gift Officers

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#5—Lack of Management and Accountability

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#6—You Don’t Have a Plan for Each Donor

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#7—You Don’t Take the Time to Understand a Donor’s Passion

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#8—You are NOT Donor-Centered

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#9—You Don’t Tell Donors How They Made a Difference

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#10—Money Becomes the Objective NOT the Result

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It’s NOT about the Money!

www.veritusgroup.com

Passionate Giving Blogwww.veritusgroup.wordpress.com

jschreifels@veritusgroup.com267-254-2939

Don’t forget to visit the Solutions Showcase!

Many of the ideas discussed today are on display at the Solutions Showcase!

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