Telling and selling the UX story

Confidential Philips Design, MdR, February 17, 2012 1

Introduction Michael de RegtUser Experience designer and Creative lead at Philips Design HK

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Products | HK

Products for a global market, designed in HK

Confidential Philips Design, MdR, February 17, 2012

Most companies have finally awoken from their deep eighties slumber to realize that a single

product can no longer dominate an industry on its own -- the age of the Walkman is over. For

success, a product must encompass great software, great services, hardware that just

works, and stellar support when it doesn't. In short, the user experience is what sets the

product apart

Thomas Ricker: http://www.engadget.com/2011/05/11/editorial-android-home-is-the-best-worst-thing-that-could-happe/

Confidential Philips Design, MdR, February 17, 2012

It starts with an

IDEA

Paolo Martin - Citroen 2CV Concept - http://www.carbodydesign.com/archive/2008/06/06-citroen-2cv-concept/

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… for a

USER

80 Ans De Publicité Citroën Et Toujours 20 Ans de Jacques Séguéla (poster)

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Our contribution

Value

Usability

Design

MEANINGFUL

solutions

Picasso's Citroen 2cv by Andy Saunders - http://www.storyculture.com/blog/2009/04/art-car-andy-saunders-picasso-citroen-dora-maar.html

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Our contribution

Value

Usability

Design

Our contribution

Value

Usability

Added

VALUE

CITROEN TRACTION AVANT

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Challenges

Many locations…

Many products…

Many opinions…

Many silos…

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UX stakeholders overview

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What is the added value?

Where are the boundaries?

landscaping

Wallpaper http://wall.alphacoders.com/big.php?i=26158

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the key experiences

Confidential Philips Design, MdR, February 17, 2012

Rise alarm app

Rise Alarm Clock By Kellen Styler - https://itunes.apple.com/us/app/rise-alarm-clock/id577221529?mt=8

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Describe the key experiences and the experience issues

Start with the core, where the user spends 90% of their time

the core

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What will the user memorize?

What will the user show to others?

sparkles

Francis Moody photography - http://thephantomcritic.wix.com/elle

Confidential Philips Design, MdR, February 17, 2012

the beauty is in the DETAILS

123RF Royalty Free Stock photos - http://www.123rf.com/photo_4685498_the-lawn-is-to-be-mowed-with-scissors-and-a-string-for-your-pleasure.html

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http://littlebigdetails.com/

Confidential Philips Design, MdR, February 17, 2012Apple iOS mail (via LittleBigDetails).com

Confidential Philips Design, MdR, February 17, 2012

E

BBehavior

CControl

DDesign

AAesthetics

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Prototyping

Demo boards

make it understandable

Felder Felder - http://weblog.brownsfashion.com/2011_08_01_archive.html

Confidential Philips Design, MdR, February 17, 2012

Don’t just talk about UX,

you have to practice it

Thanks,

Michael de Regt