Telligent Social Analytics Research & Tools
Post on 31-Dec-2015
16 Views
Preview:
DESCRIPTION
Transcript
Telligent Social AnalyticsResearch & Tools
Marc A. SmithChief Social Scientist
Telligent Systems
Page 2
E-mail (and more) is from people to people
2
Page 3
Patterns are left behind
3
Page 4
SOCIAL NETWORKTHEORYCentral tenet
Social structure emerges from the aggregate of relationships (ties) among members of a population
Phenomena of interestEmergence of cliques and clusters
from patterns of relationshipsCentrality (core), periphery (isolates),
betweennessMethods
Surveys, interviews, observations, log file analysis, computational analysis of matrices
(Hampton &Wellman, 1999; Paolillo,2001; Wellman, 2001)
Source: Richards, W. (1986). The NEGOPY network
analysis program. Burnaby, BC: Department of
Communication, Simon Fraser University. pp.7-16
Page 5
Social media platforms are a source of multiple Social network data sets:
“Friends”“Replies”“Follows”
“Comments”“Reads”
“Co-edits”“Co-mentions”
“Hybrids”
Page 6
Journal of Social Structure: “Visualizing the Signatures of Social Roles in Online Discussion Groups”
http://www.cmu.edu/joss/content/articles/volume8/Welser/
Distinguishing attributes:Answer person
Outward ties to local isolatesRelative absence of triangles
Few intense ties
Reply MagnetTies from local isolates
Often inward only Sparse, few triangles
Few intense ties
Page 7
Journal of Social Structure: “Visualizing the Signatures of Social Roles in Online Discussion Groups”
http://www.cmu.edu/joss/content/articles/volume8/Welser/
Distinguishing attributes:Answer person
Outward ties to local isolatesRelative absence of triangles
Few intense ties
Discussion personTies from local isolates
often inward onlyDense, many trianglesNumerous intense ties
Page 8
Leading research: Adamic et al. 2008
Knowledge Sharing and Yahoo Answers: Everyone Knows Something,Adamic, Lada A., Zhang Jun, Bakshy Eytan, and Ackerman Mark S. , WWW2008, (2008)
Page 9
Use social network analysis measurements in reporting on
social media data.
Analytics calculates network metrics for all content authors.
In-degreeOut-degree
Eigenvector centralityClustering coefficient
Ingredients of User Type Scores
Page 10
Social media usage generatesSocial Networks
Page 11
Display community members sorted by network attributes using Excel Data|Sort
Page 13
User type reports in Telligent Analytics Include social network metrics to define different kinds of contributors:
Answerer: users who reply to many questions from many people. Influencer: users who are connected to other well connected users.Asker: users who raise questions that get answered by answer people.Connector: highly connected users who are replied to or linked to by many other community users.Originator: initiates new content in the site that is often linked to by others.Commenter: replies or links to content created by others.Spectator: reads but tends not to create content.Overseer: moderates content created by others.
Page 14
NodeXL: Network Overview, Discovery and Exploration for Excel
Leverage spreadsheet for storage of edge and vertex data
http://www.codeplex.com/nodexl
Page 15
The NodeXL Team
Page 16
The NodeXL project is Available via the CodePlexOpen Source Project Hosting Site:
Site:http://www.codeplex.com/nodexl
Page 17
Page 18
NodeXL:Display nodes with subgraph images sorted by network attributes using Excel Data|Sort
Page 19
Resources to supportEducational Use ofNodeXL
Free Tutorial/Manual
Data SetsAvailable
Page 20
Page 21
Page 22
NodeXL: Filtered clusters
Page 23
NodeXL: Import social networks from email
Page 24
NodeXL: Import social networks from email
Page 25
Page 26
Social Network Analysis Engine Development: NodeXL
Extend and apply social network analysis engine:
Improve layouts and visualizationsAdditional metrics and measuresTechnical architecture shift to the web and cloudScale and performanceClustering and time series analysis
Page 27
NodeXL Partnerships and community
University of MarylandOhio University
Stanford UniversityUniversity of Pennsylvania
YOU?
10,000 + downloads on Codeplex
Page 28
Telligent Analytics
Provides a source of network edge lists and integrates social network metrics in User Type Scores
Further possible social network analysis applicationsRecommendations: my friend’s edit what documents?
Search optimization: show documents from “answer people”Role discovery: who are the topic starters? The answer people?
Page 29
Telligent Social AnalyticsResearch & Tools
Marc A. SmithChief Social Scientist
Telligent Systems
Marc.Smith@Telligent.comhttp://www.telligent.com
http://www.connectedaction.net
top related