Technology Trends in Trail Running - 2016

Technology Trends In Trail Running - 2016

US Trail Running ConferenceOctober, 2016

Your Speakers

• Trail Runners• Silicon Valley Nerds

Richard Bolt

Although We Don’t “Need” Technology in Trail Running…

…It Helps Capture The Experience• The “Easterlin Paradox”

– Happiness from purchases goes down over time

– Happiness from experiences goes up over time

– Experiences become ingrained in our identity, and become the “stories we tell”

Source: Dr. Thomas Gilovich, Cornell U.

Don’t think of “tech gadgets” as purchases, but as ways to capture and share

a defining experience.

Tech Can Be Motivational...

Tracking/Analysis

Capture

Live Sharing

Comfort

…Just Try Not To Overdo It

Evolution of the “Selfie”

Semi-autonomous drone

Live Stream

Selfie Stick

“The Drone Wars Have Begun”

1.9 million recreational drones by Dec, 2016

Doubling annually, prices dropping ($29-899)

Now “semi-autonomous” – they follow you around

Lily Demo

Watch Lily follow athletes in action

Watch Lily turn everything into extreme video

Questions for RD’s

Do you have a drone policy?

In your terms & conditions?

Insurance covered?

GoPro Karma w/4k Camera, Oct ‘16

Teal Drone Goes 70+ MPH

DLI Mavic Pro fits in your hand Hover folds into book-size

Live Sharing

How many people virtually attended the start of UTMB this year?

Live Sharing

How many people virtually attended the start of UTMB this year?

100,590 people

3 million+ as the event took place

Live Sharing – Facebook Live

Facebook:• 1 billion+ users

watching 8 billion videos/day

• Live video up 75%, watched 3x longer

• Any FB user can now do Facebook Live

Live Sharing – Strava Beacon

Friends can follow live progress of your race/ride/run

No more crew waiting at aid stations!

Questions for RD’s

Are sponsor logos set up to show in live streaming feeds?

Got your hashtags set up so everyone can follow along?

A Few Other Fun Products…

Growth of Internet-enabled devices expected to hit 50b in four years (5x)…

...here are a few fun ones

Non-Invasive Real Time TestingBSX Insight – Non-invasive, real time lactic acid testing using LED lights.

LVL Hydration Monitor – Real-time hydration analysis.

Smart Socks

Sensoria Smart Socks

• Sensors woven into material

• Pedometer +…

• Foot strike, weight distribution, cadence

VO2 Max Headphones

Jabra Sport Plus

• Headphones with built in heart rate monitor

• Real-time VO2 Max testing

Track Your Brainwaves

InteraXon Muse

• Tracks brainwaves (EEG)

• Measures “mood”, stress, concentration

• Controller?

Sweat/Electrolyte Monitoring

Gatorade “Smart Cap”

• Sweat patch sensor measures sweat/electrolyte loss

• Personalized bottle lid contains correct electrolyte replacement mixture

New Displays

Flexible OLED screens

Snapchat Video Glasses10-30 second stereo video

High Tech Recovery

Cryo-tanks

Infrared Home Saunas

Inflatable Compression

Dexa X-ray

Questions?

Seen Other Cool Things?

Thank You!

See You On The Trails…