Transcript

Presented by:

Wendy Gradek Senior Manager, BI and Analytics, Engineering Operations, Services and Solutions, EMC

How EMC Built a Culture of Analytics Across the Enterprise

Data Visualization Building a Culture through Change •  Redefining how data is

visualized at EMC

We help people/managers think about the data they have… • Subject Matter Experts in data and visualization

• Storytellers

• Our goal is above all else: Optimize for the speed of business Enable analysts across the enterprise

Who are we?

Who am I? Area Years

Analytics 16+

Services and Support

14+

Tableau 7+

Alteryx Just getting started

Data Enthusiast

Longer than I can remember

•  Academia –  Biology and Biochemistry

•  Emphasis on cellular and microbiology

–  Favorites: •  Virology •  Genetics •  Analytical Chemistry

•  Career –  Biotech Research Scientist –  Support Specialist /

Technical Account Management

–  Business Analyst / Visual Data Designer

–  Management

Evolution: Video Games

Evolution: What is the correlation? Span of 40+ years of video gaming…

Once 2 dimensional and limited interactivity

NOW: FPS, life-like, social interaction

OUR EVOLUTION What did we, as business analysts, need to do

to push for change

WHAT DOES IT TAKE TO CHANGE?

Change Takes… Time

Time: Before… • Tools

–  Brio –  Xcelxius

• Use –  Served its purpose –  Great technology

for the time

• Interactive Capability

–  2-dimensional –  Limited interactive

capability

Time: Today… •  Tools

–  Tableau

•  Use –  Data Exploration –  Business Analytics

•  Interactive Capability –  See what you

want to see –  Discover what you

need to know

OUR EVOLUTION Time is not the only component

WHAT ELSE DOES IT TAKE TO CHANGE?

Change Takes… Passion

“Passion is in all great searches and is necessary to all creative endeavors.” W. Eugene Smith

Be passionate

In Data –  Establish data integrity when there is none

Be passionate

In the Solution –  Intuitive dashboard design to facilitate adoption

Be passionate

In the Value You are Providing –  Understand the pains of the business and show how Tableau can help address it

OUR EVOLUTION Time is not the only component Passion is not enough

WHAT ELSE DOES IT TAKE TO CHANGE?

Change Takes… Persistence

Be Persistent About the Solution – Sell, Sell, Sell

–  Prototype and test in live business cases –  Train users on how to use, ease of use –  Check in with your users for feedback/enhancements –  Set up Demos

DASHBOARD DEMO

Account Activity Dashboard

•  Original – Tableau only for viz and data blending

•  Latest release – Tableau + Alteryx

OUR EVOLUTION Change Takes

–  Time –  Passion –  Persistence

WHAT DO WE NEED FROM THE BUSINESS TO CHANGE SUCCESSFULLY?

Change Needs… Innovative Leadership

Find Your Innovative Business Leader • Reach out to understand what is important to the business

• Help figure out what is missing and create the solution to address it

• Become part of the team – ownership

• Example: Data Domain Global Support

Change Needs… Collaboration and Partnerships

Find Like Minds to Collaborate

• BU to BU Sharing –  Data Viz Summit –  Dashboard Designs, Ways to

Look at Data –  Tableau Server Services

• Cross team collaboration –  Defect Dashboards for

Engineering –  Row Level Security Enabled

Dashboards

Find Opportunities to Partner • Pre-Sales Analytics Enablement

–  Tool training –  Consultation Services –  Dashboard reviews

OUR EVOLUTION “…Tableau eliminated 2500 lines of macros code I had to maintain in Excel…”

“…I am going to throw out Excel and use Tableau…”

“[I was] mandated to attend the Tableau training at Data Viz Summit because Tableau is the way the business wants to go…”

OUR EVOLUTION CONTINUES… Enablement

Our Evolution Continues Analytics Enablement Center An EMC-wide community-of-interest with the goal of facilitating information analysis and visualization best practices through education and the exchange of dashboard design, ideas, knowledge, and resources in a collaborative environment

Our Evolution Continues: AEC

•  Next areas of focus

•  Collaboration across the Enterprise •  Regular Data Visualization Summits •  Tools focused bootcamps (Tableau, Alteryx) •  Data Governance •  Soft skill development (storytelling) •  Scaling out automated data solutions across the

Enterprise

Our Evolution Continues

Our Evolution Continues EMC Speaker Session

EMC: Enhancing the Total Customer

Experience via Data Visualizations

Jenny Beazley, Steve Scales

•  Through Changing the… •  Way people work (the tools they have available) •  Way people think about their data •  Way the businesses visualize, discover, analyze their

data

•  By Connecting… •  With like minds open to new technology to help

improve their productivity •  With businesses and being in the trenches with them

So how did we create a culture of analytics?

Wendy Gradek

Thank you!

Sr. Manager EOS2 BI and Analytics

Twitter: @WendyGradek Wendy.Gradek@emc.com

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