Transcript
DIGITAL & SOCIAL MEDIA MANAGEMENT
What to expect from
this presentation?
Quick facts on why social media is important.
Cuffs of Love – where we are today
Talkabout social media strategy – what we do,
how we propose to do it etc.
Erik Qualman, Author , Socionomics
50%
Over
of the world’s population is under
30 years old
Social Media has
overtaken pornography
as the #1 activity
on the Web
YEARS TO REACH 50 million USERS
Radio
38
Years
TV
13
Years
Internet
4
Years
IPOD
3
Years
If Facebook were a country
it would be the world’s
3rd largest
1. China
2. India
3. facebook 4. United States
5. Indonesia
6. Brazil
7. Pakistan
Awareness of Facebook
is close to 100% More than 1 billion people use social networks.
World’s Top 20 largest brands are 25% of search results for the
links to user-generated content
34% of bloggers post opinions about products & brands
Do you know what they are saying
about your brand?
Do you like what they are saying
about your brand? better
Only 18% of traditional campaigns
generate a positive ROI
90% of people skip ads via TiVO/DVR/SKY
Kindle eBooks Outsold Paper books on Christmas
60 million status
updates happen on
Facebook daily
We no longer
search for news,
the news finds us
We will no longer search for products and services
They will find us via social media
24 of the 25 Largest Newspapers are
Experiencing Record Declines in Circulation
SOCIAL MEDIA STRATEGY - ENGAGEMENT
What is social media?
– your customers
– your employees
– your investors
– your critics
– your fans
– your competition....
– anyone who has internet access and an opinion.
An online conversation between...
Social media is practical
Your audience = socially media enabled
People connect online with their offline friends. People love to connect to people.
SOCIAL CONSUMER BEHAVIOUR
38% of internet users have a smart phone. They are more intensive users of social networks than people without a smartphone.
37 minutes is
the average time
members spend
each time they log
in to Facebook
>50% of social network users are connected to brands.
Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.
Customers want to be involved with companies. Bring them in the boardroom to improve the relationship.
44% CONVERSATIONS
MORE ENGAGEMENT
MYTH: Social Media is free
Getting it right takes planning, creative insight, product
management, experience and other resources, all of which have
costs associated with them.
Resources required for social media may include:
– Strategic consultation
– Training
– Creating content
– Integrating tools
– Distributing content
– Relationship management
– Measuring value
Twitter is free.
Facebook is free.
Linkedin is free.
Google Alerts is free.
Expertise, however, isn’t.
Our love starts from £500 per month for a comprehensive service
Thanks for listening.
Contact us 0208 931 9300 to talk more.
Proposal prepared by Daniel Graham
For CUFFS OF LONDON
Date: 18/04/12
#talkaboutsocialmedia
talkaboutsocialmedia.co.uk
top related