Talk Like TED: 3 Unbreakable Laws of Communication

TEDLIKETALKO F C O M M U N I C A T I O N

3 U N B R E A K A B L E L AW S

CARMINE GALLOKeynote Speaker | Bestsel l ing Author

reveals the secrets behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.

Carmine Gallo

Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation.

#1 New York Times Bestselling author of To Sell Is Human and Drive. DANIEL H. PINK

Magnificent insight. This book will make youa much better speaker.GUY KAWASAKIformer chief evangelist of Apple and author of APE

TED presentations have been viewed online more than

1 Billion times.

Ideas are the currency of the 21st century.

persuasively

The abilityto communicate

your ideas

is the single greatest skill you need to accomplish your

Spreading your ideas in the 21st century requires a 21st century model of communication.

It’s a multimedia generation.

We communicate in photos, videos and 140 character tweets.

Using brain scans, scientists have learned

more in the past ten years about how we

process information than they’ve learned in all civilization to date.

what moves people what moves people what moves people what moves people That means we knowwhat moves people and we can prove it.

Theworld’s mostengaging and persuasivepresentations obey

three laws:

Emotional Novel Memorable1

Present content in ways I’ll never forget

Teach me something

new

Touch my heart

2 3

Emotional MemorableNovelTeach me something

new

Present content in ways I’ll

never forget

1

Touch my heart

Passion is the thing that will help you create the highest expression of your talent.

LARRY SMITHTEDx, 2011

Unleash the master within.

Dig deep to identify your unique and meaningful

connection to your presentation topic.

Unleash the master within.

Passionleads to mastery

“What makesmy heart sing?”

Ask yourself,

Passionis everything

contagious

Researchers are finding that

passion is- and they can prove it scientifically.

If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.

storytellingMaster the art of

Stories are just data with a soul.

TEDx Houston, 2010BRENE BROWN`

BRYAN STEVENSONis a civil rights attorney who successfully argues

cases in front of the U.S. Supreme Court.

Stories made up 65% of his TED

2013 presentation.

BRYAN STEVENSONis a civil rights attorney who successfully argues

cases in front of the U.S. Supreme Court.

65%Pathos

25%Logos

10%Ethos

Storytelling is what Aristotle called “Pathos,” one of three

components of persuasion.

Your brain on stories.

At Princeton University, Uri Hasson does research

on storytelling by attaching electrodes to people.

He finds that when somebody tells a story,

certain parts of the brain

light up.

Your brain on stories.

At Princeton University, Uri Hasson does research

on storytelling by attaching electrodes to people.

He finds that when somebody tells a story,

certain parts of the brain

Those same regions are stimulated in the

brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the

same effect, because the listener doesn’t

understand the content.

He calls it brain to brain coupling.

In other words, tell me a story and

our brains are insync.

Novel MemorablePresent content in ways I’ll never

forget

EmotionalTouch my

heartTeach me

something new

2

Dr.A .K PRADEEP

Our brains are trained to look for something brilliant and new,

something that stands out, something that looks delicious.

Author, The Buying Brain

ROBERT BALLARD

Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live.

Ocean explorer, discovered Titanic in 1985

A fresh, new, and unexpected twist on an old idea releasesdopamine, your brain’s natural “save button.”

Cognitive processingconsumes alot of energy especially on the brain.

“Thou shalt not simply trot out thy usual shtick.”

TEDCommandmen t

The jaw-dropping moment.

BILL GATESmade headlines when he released mosquitoes into the audience during a presentation on malaria.

Jaw-dropping moments create what neuroscientists call an“emotionally charged event,”a heightened state of emotion that makes it more likely that your message will be stampedon a person’s brain.

Novel

Emotional

3

MemorableEmotionalTouch my

heart

NovelTeach me something

new

Present content in ways I’ll never forget

3

Stick to the 18 minute rule.

No TED speaker is allowed to talk for more than 18 minutes.

It turns out 18 minutes is the ideal length of time to deliver a presentation.

Speaking for too long results in“cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they

forget everything you said.

18 minutes is long enough to be serious

and short enough to hold people’s attention.

TED CuratorCHRIS ANDERSON

Create visually intriguing slides.

Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.

10%10

20

30

40

50

60

70

80

90

100

Retention

If you hear information delivered verbally, you will remember 10% of the information.

65%

10

20

30

40

50

60

70

80

90

100

Retention

Add a picture and retention soars to 65%.

If you hear information delivered verbally, you will remember 10% of the information.

Bill Gates and Bonoare examples of TED speakers who had slides with no bullet points.

The slides were photographs, images, or animations.

NEGATIVEEFFECTS

TEMPERATUREINCREASECO2

Stay in your lane.

Oprah credits her success to“knowing my lane and staying in it.”

Identify your life’s core purposeand relentlessly follow that purpose to become everything you were created to be.

You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were

meant to be heard.

Use your voice to astonish people, lift their spirits,

fill their souls and change the world.

Join my list

Go to TalkLikeTED.comto sign up and receive a free video and pdf.

YOUTHANK

CARMINE GALLOKeynote Speaker | Bestsel l ing Author

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