"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking

MASTERING SOCIAL MEDIA

PRESENTED TO:

University of MN Physicians

DATE:

September 21, 2011

TAG, YOU’RE ITPRESENTED TO:

MNSEARCHS’S #SearchSnippets

DATE:

January 30th, 2013

@DanAntonsonLead Analyst @SMCpros

15,429,942

Is the number of websites with Google Analytics April 6th

, 2012*

99%Is the % of Google Analytics accounts

I’ve seen setup incorrectly.

93%93%Is the % of people who think Is the % of people who think they’re a “better than they’re a “better than average driver” – average driver” – Sep 22, 2011

1%No, not like that.

+

Visitor Lands

Conversions

TaggingTagging is all about generating additional data within your analytics to allow you to segment deeper, know more about your visitors and what they’re doing on your website.

Getting you to 1% with… +Auditing your Site+Event-Level Data+Custom Variables+Smart Goal Tracking

Audit.

Audit Auditing your website involves taking the time to identify areas of analytics that are inaccurate or missing. Know how to build yourself a foundation.

Steps for Auditing your site +Identify key goals+Identify micro-conversions+Find the holes!

Events.

Events Think of this as “actions” that happen on-page. Newsletters, mailto: links, outbound links, social interactions, navigation tabs, pop-ups, forms, just about anything…

Getting you to 1% with… +Tag any on-page interaction+Category, Action, Label

Segment!!

Custom Variables.

Custom Variables Think of this as a “cookie” for a visitor. Custom Variables allows you to identify visitors who have performed an action on the visit, session, and visitor level.

Custom Variable Basics+How they’re used+Why it’s useful+CV’s in Reports

Custom Variables in Action.

Goals.

GoalsGoals are everything. The most important thing – don’t forget micro-conversions! Anything you want people to do (follow you on Twitter, click on Facebook, download a PDF) is a potential goal.

Getting you to 1% with… +Goals done right+Multi-channel Funnels+Ecommerce Analytics

Welcome to the 1%.

Now it’s your turn.Tag, you’re it.

@DanAntonsonLead Analyst @SMCpros