Synchro Log

Synchrolog: Simultaneous Travelog

Overview

• Co-evolution of technological trends and social norms have resulted in a blurring of the Audience-Performer role

Notting Hill Carnival (From Soundsystem Audience)

From Performer

• Technology– Personalized data capture (phones/cameras)– Ubiquitous Wireless networks– “Free”, interconnected distribution channels and

archivies (Social networks)• Social Norms– Data sharing– Online personas

• Nigel Williams on Facebook is NOT Nigel Williams on Twitter/ Linkedin

Synchrolog: Travel as Public Digital Narrative

• Initiated by Individuals: Travellers, Event Attendees, Performers

• Digital Narrative that serves to extend the experience spatially and temporally

• Transmedia approach• Enables vicarious consumption by Audience• Facilitates participation by audience

Spatial Extension

• Spatial

From local, individual experience

Geographically distributed online audience: Twitter/Facebook/Blog/Linkedin

Temporal

• Compression – Before: Separation of Experience and Narrative– Now: Simultaneous consumption of experience

and production of narrative• Expansion – Archive enables audience to revisit narrative

Transmedia

• Built on combination of networks and tools– Twitter– Facebook– Pinterest– Tumblr– Google +

Vicarious consumption

• Audience can consume experiences even though not physically present

• Photos• Video• Text

Participation

• Audience can participate • Low involvement ( Facebook likes)• Medium involvement (comments)• High Involvement ( Suggestions for improving

experience)