SXSWi 2012: Programming Social Applications

Jonathan LeBlancTwitter: @jcleblancHashtag: #FutureSocE-Mail: jleblanc@x.comGithub: github.com/jcleblanc

Programming Social ApplicationsSXSWi Book Reading

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

The Foundation Topics

The Foundations of Human Identity

Tribalism and Social Grouping

The Big Bag of Social Identity Fail

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

The Foundation Topics

The Foundations of Human Identity

Tribalism and Social Grouping

The Big Bag of Social Identity Fail

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

Human Identity: User Types

Anonymous Users Real Identity Login

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

OAuth (1.0a + 2.0)PayPal Access, Facebook, Twitter

OpenID (…and the upcoming OpenID Connect)PayPal Access, Google, Yahoo!

Emerging IdentityMozilla BrowserID, WebFinger, LRDD

Human Identity: Open Identity Programming

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

Human Identity: Anonymous Users

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There are a few common options

Human Identity: Tracking Anonymous Users

Tracking Cookie Local Storage

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

Human Identity: Real Identity Users

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Human Identity: Real Identity Sources

Social (perceived) Concrete (true)

Sources of Real Identity

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

The Foundation Topics

The Foundations of Human Identity

Tribalism and Social Grouping

The Big Bag of Social Identity Fail

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

Social Grouping: It’s Not A New Thing…

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

Tribalism started as a way to keep us safe

…it has lead to some horrible parts of history

but is also a foundation of many of our social relationships

Social Grouping: Foundation in Tribalism

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Social Grouping: The Real Life Social Graph

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Social Grouping: The Online Social Graph

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Social Grouping: Group Types

Follower Type

Connection Type

Group Type

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Social Grouping: Data Miners are Rock Stars

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

The Foundation Topics

The Foundations of Human Identity

Tribalism and Social Grouping

The Big Bag of Social Identity Fail

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

“My privacy concerns are not trite. They are linked to my actual physical safety” --Harriet Jacobs (Gizmodo)

Social Identity Fail: Personal Safety

When Social Discovery Impacts Personal Safety

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

“Path Uploads Your Entire iPhone Contact List By Default” --Mark Hachman (PCMag)

Social Identity Fail: Privacy Concerns

When Making Things Easy Impairs Privacy

Hashtag: #FutureSocProgramming Social Applicationshttp://oreil.ly/FutureSoc

“How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did” --Kashmir Hill (Forbes)

Social Identity Fail: The Fine Line

The Fine Line Between Insightful and Creepy

Jonathan LeBlancTwitter: @jcleblancHashtag: #FutureSocE-Mail: jleblanc@x.comGithub: github.com/jcleblanc

Thank You! Questions?Slides: http://slidesha.re/programmingsocial