SwellPath Presents: Responsive Design, Mobile SEO, and the Future of Search Marketing
Post on 15-Jan-2015
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@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO @mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
*Normalized data from 18 sites
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
79% of visitors who have a dissatisfying visit !are less likely to buy from the same site again !!!
27% are less likely to buy !from the company’s!
physical store.@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
57% of users expect a mobile site to load !nearly as fast!
if not faster !than a desktop site.!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Googlebot
Googlebot Mobile
@mike_arnesen #SwellPathPresents #MobileSEO
Providing a great, SEO-friendly mobile experience is hard!
You could say that it really bites!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Everything about this sucks!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Mobile (working) = Good
Desktop = Acceptable-Good
Mobile (broken) = Infuriating
One-page-fits-all = Awesome
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Basic example
@mike_arnesen #SwellPathPresents #MobileSEO
Source Code
@mike_arnesen #SwellPathPresents #MobileSEO
Widescreen
@mike_arnesen #SwellPathPresents #MobileSEO
Small Desktop
@mike_arnesen #SwellPathPresents #MobileSEO
Tablet
@mike_arnesen #SwellPathPresents #MobileSEO
Mobile
@mike_arnesen #SwellPathPresents #MobileSEO
Source Code
@mike_arnesen #SwellPathPresents #MobileSEO
CSS3 Media Queries!!@media only screen !and {min-width:__}
!and {max-width:__} !
CSS File
@mike_arnesen #SwellPathPresents #MobileSEO
Desktop
@mike_arnesen #SwellPathPresents #MobileSEO
Tablet
@mike_arnesen #SwellPathPresents #MobileSEO
Mobile
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Desktop Mobile
@mike_arnesen #SwellPathPresents #MobileSEO
Desktop
Mobile
Links & Social
@mike_arnesen #SwellPathPresents #MobileSEO
Desktop Mobile
<link rel=“alternate” href=“mobile” /> <link rel=“canonical” href=“desktop” />
@mike_arnesen #SwellPathPresents #MobileSEO
<?xml version="1.0" encoding="UTF-8"?>!<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"! xmlns:xhtml="http://www.w3.org/1999/xhtml">! <url>! <loc>http://www.example.com/page-1/</loc>! <xhtml:link! rel="alternate"! media="only screen and (max-width: 640px)"! href="http://m.example.com/page-1" />! </url>!</urlset>!
@mike_arnesen #SwellPathPresents #MobileSEO
• Duplicate content • Link equity dilution • Redirection issues • Required SEO tagging
@mike_arnesen #SwellPathPresents #MobileSEO
Desktop
Mobile
Links & Social RWD Site
@mike_arnesen #SwellPathPresents #MobileSEO
• Duplicate content • Link equity dilution • Redirection issues • Required SEO tagging
RWD makes peace with Jackie Chan
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
A 59% higher bounce rate for mobile is a cry for help!
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
@mike_arnesen #SwellPathPresents #MobileSEO
Resources spath.us/RWD-links
Mike Arnesen Senior SEO, SwellPathGoogle.com/search?q=mike+arnesen
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