Sustainable Mass Tourism - Curtin Universityceebi.curtin.edu.au/local/docs/DWeaver_Curtin_Symposium_2013.pdf · 1 Sustainable Mass Tourism: Toward Unequal Convergence of Paradigms
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Sustainable Mass Tourism:
Toward Unequal Convergence of Paradigms & Scales
Presented at The Business of Sustainable Tourism Symposium
Curtin University February 18, 2013
By
Professor David Weaver Dept. of Tourism, Sport and Hotel Management
Griffith University
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>1945 Mass Tourism
Technical/managerial Large-scale
>1980 Alternative Tourism
Ethical Small-scale
<1990 ‘pre-sustainability’ era ----------------------------------------------------------------------------------------------------------
>1990 ‘sustainability’ era
Thesis Antithesis
Sustainable Tourism
Synthesis?
Dialectical approach
Resolution-based dialectics = extract the best from each (evolution)
Conflict-based dialectics = one overthrows the other (revolution)
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>1945 Mass Tourism
Technical/managerial Large-scale
>1980 Alternative Tourism
Ethical Small-scale
Thesis Antithesis Contradictions
1. ‘Prime contradiction’ -laissez-faire tourism expands beyond destination carrying capacities (Butler)
1. False hopes: unrealistic & unrealised expectations
2. Incompleteness
3. Growth paradox of success
4. Non-reciprocal accommodation
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>1945 Mass Tourism
Technical/managerial Large-scale
>1980 Alternative Tourism
Ethical Small-scale
Thesis Antithesis Contradictions
asymmetrical synthesis
mass tourism enlightened
Paths to enlightened mass tourism convergence
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Circumstantial Alternative Tourism (CAT)
Scale
Unsustainable Mass Tourism (SMT)
Deliberate Alternative Tourism (DAT)
regulation
Enlightened Mass Tourism (EMT)
Organic path
Induced path
Incremental path
Weaver, D. (2012). Organic, incremental and induced paths to sustainable mass tourism convergence. Tourism Management, 33, 1030-1037.
Enhancing DAT ‘flavours’ in enlightened mass tourism
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Sustainable Mass Tourism (SMT)
Corporate social responsibility (CSR) = normative status of ethics (industry-driven)
Enhancing DAT ‘flavours’ in sustainable mass tourism
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Sustainable Mass Tourism (SMT)
Corporate social responsibility (CSR)
Behavioural transformation of mass tourists (consumer led) - associations with effective interpretation & ‘awe’-inducing experiences
Enhancing DAT ‘flavours’ in sustainable mass tourism
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Sustainable Mass Tourism (SMT)
Corporate social responsibility (CSR)
Behavioural transformation of mass tourists (consumer led)
Niche diversification of destination attractions - e.g. small group study on large cruise ship
Enhancing DAT ‘flavours’ in sustainable mass tourism
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Sustainable Mass Tourism (SMT)
Corporate social responsibility (CSR)
Behavioural transformation of mass tourists (consumer led)
Niche diversification of destination attractions
Indigenous tourism model, Stage 6 - extension of Aboriginal influence to all parts of a settlement country
Enhancing DAT ‘flavours’ in sustainable mass tourism
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Sustainable Mass Tourism (SMT)
Corporate social responsibility (CSR)
Behavioural transformation of mass tourists (consumer led)
Niche diversification of destination attractions
Indigenous tourism model, Stage 6
East Asian cultural influences - Buddhist respect for all living things - yin/yang principle (Taoism) - harmony principle
Enhancing DAT ‘flavours’ in sustainable mass tourism
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Enlightened Mass Tourism (SMT) Corporate social responsibility (CSR)
Behavioural transformation of mass tourists (consumer led)
Niche diversification of destination attractions
Indigenous tourism model, Stage 6
East Asian cultural influences
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Thank you!
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