Sustainability of E-Mini; presentation

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SUSTAINABILITYOF MINIPRESENTING THE MINI E

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MINI - THE COMPANY

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MINI - THE COMPANY

MINIMALISM

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MINI - THE COMPANY

ELECTRIC CAR MARKET

MINIMALISM

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MINI - THE COMPANY

ELECTRIC CAR MARKET

MINI EMINIMALISM

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MINI - THE COMPANY

ELECTRIC CAR MARKET

MINI E

CONCLUSIONMINIMALISM

1 MINITHE COMPANY

MINI - THE COMPANYHISTORY

AUGUST 26, 1959

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MINI - THE COMPANYHISTORY

AUGUST 26, 1959

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MINI - THE COMPANYHISTORY

AUGUST 26, 1959

MORRIS MINI-MINOR

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MINI - THE COMPANYHISTORY

AUGUST 26, 1959

MORRIS MINI-MINOR

AUSTIN SEVEN6

HISTORY

BMW GROUP SINCE 2001

MINI - THE COMPANY

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HISTORY

BMW GROUP SINCE 2001

MINI - THE COMPANY

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HISTORY

BMW GROUP SINCE 2001

MINI COOPER 2001

MINI - THE COMPANY

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PRODUCT LINE

MINI COOPER2001

MINI - THE COMPANY

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PRODUCT LINE

MINI COOPER2001

MINI - THE COMPANY

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PRODUCT LINE

MINI COOPER2001

MINI - THE COMPANY

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PRODUCT LINE

MINI COOPER2001

MINI - THE COMPANY

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PRODUCT LINE

MINI COOPER2001

MINI - THE COMPANY

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PRODUCT LINE

MINI COOPER2001

MINI - THE COMPANY

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1 %

17 %

82 %

BMW MINI Rolls-Royce

MINI - THE COMPANYSALES FIGURES

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1 %

17 %

82 %

BMW MINI Rolls-Royce

MINI - THE COMPANYSALES FIGURES

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2011: 285.060 units

1 %

17 %

82 %

BMW MINI Rolls-Royce

MINI - THE COMPANYSALES FIGURES

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2011: 285.060 units

2010: 234.175 units

TARGET GROUP

MINI COOPER2001

MINI - THE COMPANY

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TARGET GROUP

MINI JOHN COOPER WORKS

MINI - THE COMPANY

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TARGET GROUP

BUSINESS-TO-BUSINESS:

MINI - THE COMPANY

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2MINIMALISM

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MINIMALISMSUSTAINABLE MINI

IT‘S ALLABOUTUSINGLESS

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MINIMALISMSUSTAINABLE MINI

IT‘S ALLABOUTUSINGLESS

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MINIMALISMSUSTAINABLE MINI

EFFICIENT ACTIVITIESIN PRODUCTION

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MINIMALISMSUSTAINABLE MINI

SOCIAL COMMITMENT

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MINIMALISMSUSTAINABLE MINI

SOCIAL COMMITMENT

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MINIMALISMSUSTAINABLE MINI

RECYCLING

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MINIMALISMSUSTAINABLE BMW GROUP

BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.

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MINIMALISMSUSTAINABLE BMW GROUP

BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.

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MINIMALISMSUSTAINABLE BMW GROUP

BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.

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MINIMALISMSUSTAINABLE BMW GROUP

BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.

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MINIMALISMSUSTAINABLE BMW GROUP

BMW GROUP IS THE MOST SUSTAINABLE PREMIUM AUTOMOBILE MANUFACTURER.

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3ELECTRIC CAR MARKET

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ELECTRIC CAR MARKETFACTS

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ELECTRIC CAR MARKETFACTS

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ELECTRIC CAR MARKETPROBLEMS

ELECTRIC CAR

GASOLINE CAR

FIRST REASON:DISTANCE

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ELECTRIC CAR MARKETPROBLEMS

ELECTRIC CAR

GASOLINE CAR

FIRST REASON:DISTANCE

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ELECTRIC CAR MARKET

ELECTRIC CAR

GASOLINE CAR

SECOND REASON:CHARGING TIME

PROBLEMS

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ELECTRIC CAR MARKET

ELECTRIC CAR

GASOLINE CAR

SECOND REASON:CHARGING TIME

5h

PROBLEMS

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ELECTRIC CAR MARKET

ELECTRIC CAR

GASOLINE CAR

SECOND REASON:CHARGING TIME

5h

PROBLEMS

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ELECTRIC CAR MARKET

ELECTRIC CAR GASOLINE CAR

THIRD REASON:WEIGHT

PROBLEMS

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ELECTRIC CAR MARKET

ELECTRIC CAR GASOLINE CAR

FORTH REASON:PRICE

PROBLEMS

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ELECTRIC CAR MARKET

ELECTRIC CAR GASOLINE CAR

FORTH REASON:PRICE

PROBLEMS

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ELECTRIC CAR MARKET

ELECTRIC CAR GASOLINE CAR

PRICEFIRST ADVANTAGE:

ADVANTAGES

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ELECTRIC CAR MARKET

ELECTRIC CAR GASOLINE CAR

ACCELERATIONSECOND ADVANTAGE:

ADVANTAGES

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ELECTRIC CAR MARKET

NOISETHIRD ADVANTAGE:

ADVANTAGES

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ELECTRIC CAR MARKET

EMISSIONSTHIRD ADVANTAGE:

ADVANTAGES

0g/kmCO2

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ELECTRIC CAR MARKETGOAL

1.000.000ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020

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ELECTRIC CAR MARKETGOAL

1.000.000ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020

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* TODAY: 5235 CARS REGISTRATED IN GERMANY

ELECTRIC CAR MARKETSTATISTICS

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ELECTRIC CAR MARKETSTATISTICS

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OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75%

ELECTRIC CAR MARKETSTATISTICS

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OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75% REQUIRE A MINIMUM RANGE OF 500 KM32%

ELECTRIC CAR MARKETSTATISTICS

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EXPECT A CHARGING TIME OF LESS THAN 2H

OF THE GERMANS BELIEVE IN ELECTRIC CARSTO BE THE BEST SOLUTION FOR THE ENVIRONMENT75% REQUIRE A MINIMUM RANGE OF 500 KM32%

34%

ELECTRIC CAR MARKET

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STATISTICS

ELECTRIC CAR MARKET

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WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR9%

STATISTICS

ELECTRIC CAR MARKET

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WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR9%

2020MOST OF THE ELECTRIC CARS WILL BEPROFITABLE

STATISTICS

ELECTRIC CAR MARKETSURVEY

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ANALYSIS OF THEELECTRIC CAR MARKET

4MINI E

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MINI EINTRODUCTION

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MINI EINTRODUCTION

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MINI EFACTS

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MINI EFACTS

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Los Angeles

MINI EFACTS

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Los Angeles

New York

MINI EFACTS

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Los Angeles

New YorkNew Jersey

MINI EFACTS

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New YorkNew Jersey

MINI EFACTS

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Berlin

New YorkNew Jersey

MINI EFACTS

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Berlin

New YorkNew Jersey

London

MINI EFACTS

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Berlin

New YorkNew Jersey

LondonBavarian Forest

MINI EFACTS

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Berlin

New YorkNew Jersey

London

MunichBavarian Forest

MINI EFACTS

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MINI EFACTS

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Electric Motor

MINI EFACTS

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Electric Motor

High-Capacity Lithium-IonBattery

MINI EFACTS

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Electric Motor

High-Capacity Lithium-IonBattery

Full Regenerative Breaking

MINI EFACTS

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Electric Motor

High-Capacity Lithium-IonBattery

Full Regenerative Breaking

POWER: 204 HP (150 KW)

MAX. SPEED:144 KM/H

BASIC-WEIGHT:1,5 T

RANGE:150 KM

BATTERY:35 KW/H

MINI ETARGET GROUP

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MINI ETARGET GROUP

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Max. Speed:144 km/h

MINI ECOMPETITORS

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MINI ECOMPETITORS

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Smart ED CoupéKarabag 500 EMitsubishi i-MiEVMini E

MINI ECOMPETITORS

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Smart ED CoupéKarabag 500 EMitsubishi i-MiEVMini E

Range Price

MINI ECOMPETITORS

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Range

Price

Price

Range

5CONCLUSION

CONCLUSIONGREEN WASHING?

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CONCLUSIONGREEN WASHING?

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THANK YOU.

SOURCES

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