Transcript
1©2016 Talend Inc
MDM Best Practices for Customer Centric Organizations
Takeaways from survey and lessons learned at Ellie Mae
2
Welcome
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3©2016 Talend Inc
MDM Best Practices for Customer Centric Organizations
Takeaways from survey and lessons learned at Ellie Mae
4©2016 Talend Inc
Fudong Yin
Sr Director, Business Systems
Jean-Michel Franco
Product Marketing Director
@jmichelfranco
52006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016(Revenue Growth)
DataIntegration
Master DataManagement
DataQuality
Big Data
ApplicationIntegration
Hadoop 2.0
Spark & Cloud
Key Facts
• Founded in 2006
• 550+ employees worldwide
• 7 countries
• 1300+ customers
• 2M+ open source downloads
Talend in a nutshell
Data Preparation
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A Modern Big Data and Cloud Integration Platform
Data FabricAPPLICATION INTEGRATION
CLOUD INTEGRATION
DATAINTEGRATION
DATAPREPARATION
BIG DATA INTEGRATION
MASTER DATA MANAGEMENT
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Ellie Mae overview
Funded in 1996970 Employees42% four year CAGR, despite industry headwinds
Automation software for mortgage industryProcesses over 30% residential loans in US119,000 active users
IT LandscapeSalesforce.com for Sales, Support and PSAWorkday for HCM and FinanceEloqua/Google Analytics for MarketingCRS, home-built order-to-cash system
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Survey Highlight
Respondents in North America102From IT, 46% from Lines of Business
0 5 10 15 20 25 30
Public Serv.
Retail
Finance
Manuf
Healthcare
56%
https://info.talend.com/datadrivenorganizations.html
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Designing the business case
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Survey highlights: the business case
Consider MDM to be vital or important to their org.
Could measure ROI for most of their MDM initiatives
receive funding outside of the CIO’s budget.
70%
60%
40%
0 5 10 15 20
Cust experience Mgmt…
Compliance & privacy…
Operations efficiency
360° analytical view
Turn data into actions
Customer Data Access
Establish competititive…
Which are the business drivers for your customer-facing applications?
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Scoping the customer centric initiative
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Operational goals and business outcomes
Best in class focus mostly on digital marketing & data driven apps
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IT related objectives
Best in class are aiming at empowering the business with data governance
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How many touchpoints ?
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Takeaways from
17©2016 Talend Inc
Engaging the people
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Survey highlights: the “people” dimension
• The data architect plays a leadership role in advanced orgs, especially in large organizations
• Best in class orgs have been able to move the ownership to business analysts and data stewards
0 5 10 15 20
IT-focused data analysts
IT-focused project mgr
Bus. analysts from LOBs
LOB's execs
Enterprise data architects
LOB's project managers
Data stewards
Who has the end responsibility for the data management practices ?
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Overcoming the roadblocks
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What are the major roadblocks ?
Best in class consider lack of business case, and misalignment of stakeholders as significant hurdles
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Key takeaways from the survey
1. Master Data Management is a foundation for customer centric organizations.
2. Agile integration approaches are required to address the diversification of data points
3. Customer 360° is a must. But actionable customer facing applicationsthat directly impact customers experience makes the difference.
4. Shifting the data accountability to the lines of business is a clear differentiator for best performers.
5. Mature organizations succeed in their ability to fund their MDM initiatives based on clear and quantifiable business benefits
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Talend Master Data Management
The shortest path to trusted & actionable Customer data
Model
Explore & Cleanse
Enable Stewardship
Consolidate & Enrich
Operationalize
• Total flexibility (-> your customer
data, rules & processes)
• Active Data Model (including
embedded controls and role
based access, data propagation
and audit trails)
• Manage customer data in
real time
• Bring customer data to
the customer touch points
and customer facing
processes and apps.
• Profiling and parsing of
unstructured, semi
structured
• Powerful matching and
contact management
capabilities
• Organize the daily tasks
for manual data curation
• Orchestrate collaborative
data governance
• Create the golden record
• Create the Augmented
Customer 360° view with Big
Data
MDM
Platform
24©2016 Talend Inc
MDM Best Practices for Customer Centric Organizations
Takeaways from survey and lessons learned at Ellie Mae
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