Supergenius Word of Mouth

Marketplace 4.0 @CMEGroup@AllanSchoenberg

Marketplace 4.0 at @CMEGroup

August 13, 2009

Allan Schoenberg

@allanschoenberg

@jbernoff@charleneli

Continue to Promote the Attributes of Our Brand

Brand Enthusiasm

Customer Service

Issues Management

Build Advocacy

4.0

"I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”

Go to Your Audience

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@StockTwits – the human ticker

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Create Content ($ExchTalk/#ExchTalk)

@IndianaGrainCo

@ChicagoDiane

@TobyBryans

@JohnLothian

@MooreHN

@HowardLindzon

Tweetcloud.com

Defining Success

Activities

•Share information and ideas

•Maintain reputation

•Demonstrate thought leadership

•Inform the market about our products/services

•Promote special events/education

•Monitor the conversations

Activity Metrics

•Pageviews/downloads

•Unique visitors

•Followers/Members

•Posts (ideas/threads)

•Number of groups (networks/forums)

•Comments & Trackbacks

•Tags/Ratings/Rankings

•Contributors/influencers

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Hootsuite Helps..But…

Our Favorites

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The Google Effect

•SEO

•Coming soon – real time search

•What is the second most used

search engine?

Lessons LearnedIt’s not a

silver bullet

Be social

Monitor the conversation

Try new things and benchmark

It’s really not about you!

Partner with internal

resources

Find your audience

@allanschoenberg

@CMEGroup

allan.schoenberg@cmegroup.com

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