Superfast Business: YouTube Presentation
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Video Marketing
1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Noah Kalina
23.6m views on YouTube in 6 years
Now that’s the magic of video
marketing
Video Marketing
4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
House Keeping – FIRE!!!!!
Video Marketing
7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
House Keeping - Comfort
Video Marketing
8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
How we help you
Video Marketing
9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Web Marketing is a Marathon
There are NO quick wins!
Video Marketing
12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Reality Check
• What is Video Marketing
• Why Use Video Marketing
• Creating Your Video
o Planning
o Location
o Equipment
• Editing Your Video
o Hardware
o Software
• Posting Your Video
• Marketing Your Video
• Other Online Marketing Options
• Close
Agenda
Video Marketing
13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
World Wide Web – Reality Check
Video Marketing
14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Vast Market
Great Opportunity
Video Marketing
15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
7.1bn
1.9bn
48m
Video Marketing
16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Lots of money
spent online
Video Marketing
17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions > Source IMRG
0
20
40
60
80
100
120
140
160
1 2 3 4 5 6 7
139.7
2005
£ B
n
20.4
29.8
46.6
64.3
88.1
121.2
2007 2008 2009 2010 2011 2006
Business to Consumer online sales
Video Marketing
18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
New ways of working means
People spend more and more time online
Video Marketing
19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
PC
Laptop
Netbook
iPad
iPhone
Smart Phone
WiFi
3G
4G
Video Marketing
20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your business ready? Do you have
• Phone systems in place to deal with calls?
• People to deal with enquiries?
• Stock to deal with uplift in orders?
• Logistics in place to deliver on new orders?
• Cashflow to meet increased demand?
Video Marketing
21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Is your site ready? Do the pages open quickly?
Is it easy to navigate?
Loaded with compelling & relevant content?
Video Marketing
22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Does it tell the right story? A –
I –
D –
A –
Grab the ATTENTION
Generate an INTEREST
Build the DESIRE
Promote the ACTION
Video Marketing
23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What is Video Marketing?
Video Marketing is an online marketing strategy in which videos
are used to…..
• Educate
• Answer Questions
• Review Products
• Build credibility
• Convey complex ideas
• Reach people who like
moving images
Video Marketing
IS NOT
A HARD SELL
OPPORTUNITY
Video Marketing
25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Video Marketing?
The Evolving Internet
Video Marketing
26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Video Marketing?
Video Marketing
27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Founded Feb. 2005
Bought by Google Nov.2006 - $1.65 bn
800 million user visits/month
Video Marketing
29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet
Video Marketing
30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
4bn
videos watched
every day
Video Marketing
31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
72 hours
of new content
uploaded every
minute
Video Marketing
32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips now
incorporated in
Google Search
results
Video Marketing
33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your
Video
Video Marketing
35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
The secret to success is . . . . . .
Planning
&
Preparation
Video Marketing
36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Type of Video
Talking Head
Action
Tutorial
Slideshow
Screencast
Video Marketing
37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Plan your Video
o Create your Story Board
• Prepare and learn your script
o Use cue cards
o Use an Autocue
• Prepare your location
o quiet and free from disturbance
• Prepare yourself
• Prepare your camera Pre
pa
re P
rep
are
Pre
pa
re
Video Marketing
38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Storyboards
Video Marketing
39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Storyboards
Video Marketing
40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Script ….. Cuecards
Video Marketing
41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Script ….. Autocue
Video Marketing
42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Autocue
On your PC
www.cueprompter.com
On Your Phone
Easy-prompter – Android
ProPrompter – iPhone / iPod
Teleprompter – Blackberry
On Your iPad
Teleprompt+
Video Marketing
44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Location
Video Marketing
45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Video Marketing
46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
Video Marketing
47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Tripod, Monopod, Gorilla Pod
Video Marketing
48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Sound Quality
Video Marketing
50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Editing Your Video
Video Marketing
52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Hardware
Video Marketing
53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Hardware
• Fast processor
• Lots of memory
• Lots of hard drive space
• Big screen
• Time
Video Marketing
54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Software
Video editing
Windows Live Movie Maker
iMovie
YouTube
JayCut.com
Camstudio
Pinnacle
Serif MoviePlus
Lightworks
Adobe Premiere
Multiquence
Sound Editing
Audacity
Goldwave
Video Marketing
55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
Video Marketing
56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Choose Start and
End point.
Video Marketing
57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
Video Marketing
58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
5/ Choose transition
Video Marketing
59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
5/ Choose transition
6/ Add Titles and Credits
Video Marketing
60 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Windows Live Movie Maker 1/ Add a video clip
2/ Set Start and End
point
3/ Add your next clip or
photo
4/ Set Start and End
point
5/ Choose transition
6/ Add Titles and Credits
7/ Save
Video Marketing
61 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
OK, I’ve made my blockbuster ……
Video Marketing
62 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Upload to YouTube
• Upload to Vimeo
• Embed in website
• Embed in Blog
• Tweet
• Mention on
o Linkedin
o Facebook
OK, I’ve made my blockbuster ……
Video Marketing
63 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Upload Options
www.youtube .com
Video Marketing
64 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
65 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Manager
Video Marketing
66 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
67 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
68 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
69 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
70 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Vimeo
Advert Free
Video Marketing
71 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Manager
Video Marketing
72 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Embed
Video Marketing
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Video Marketing
74 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
75 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Upload to YouTube
• Upload to Vimeo
• Embed in website
• Embed in Blog
OK, I’ve made my blockbuster ……
Video Marketing
76 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
77 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Upload to YouTube
• Upload to Vimeo
• Embed in website
• Embed in Blog
• Add to email marketing
• Tweet
• Mention on
o Linkedin
o Facebook
OK, I’ve made my blockbuster ……
Video Marketing
78 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
79 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Teenage mum
• Left school at 16
• Variety of jobs
• Started to sell cosmetics on eBay
• Posted pictures of applied make up
• Posted video to YouTube
• International TV Interviews
• Own range of Makeup
• Computer Game
YouTube – Panacea81
Website
App
Video Marketing
80 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
Your Video
Video Marketing
81 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing’s free…..pst pass it on
Video Marketing
82 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Video Marketing
83 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Viral Marketing – How & Why
20
400 20 x 20
400 x 20 8000
8000 x 20 160,000
160,000 x 20 3.2m
Video Marketing
84 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
85 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Video Marketing
86 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Improve website
• Search Engine Optimisation
• Pay per Click
• Google Local / Places
• Blogging
• Social Media
• Email Marketing
• Location based marketing
• Smartphone apps
• Article Marketing
Video Marketing
87 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Reality Check
• What is Video Marketing
• Why Use Video Marketing
• Creating Your Video
o Planning
o Location
o Equipment
• Editing Your Video
o Hardware
o Software
• Posting Your Video
• Marketing Your Video
• Other Online Marketing Options
• Close
Agenda
Video Marketing
88 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
to leave your contact details for a copy of the slides
Video Marketing
89 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website o Search Engine Optimisation o Pay per Click o Social Media o Blogging o Video Marketing o Email marketing o ……… in fact anything to do with your on-line marketing
Andy Poulton
T: 01793 745305
M: 07966 547146
E: andy@enterprise-oms.co.uk
W: www.enterprise-oms.co.uk
andypoulton @ andypoulton
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