Transcript
REPORT ONSUNSILK- GANG
OF GIRLS
PRESENTED BY:
CHANDNI
BACKGROUND AND FACTSSUNSILK –GOG was launched on 17
july,2006. Developed by HLL in partnership with
JET AD AGENCY and BC webwise Largest spender in media Launched rural marketing programs- PROJECT SHAKTI LIFEBUOY SWASTHAY CHETNA
Leading brand of UNILEVER in 50 countries.
In 1987, sunsilk became the first shampoo to launch a two-in-one shampoo.
In 2003, sunsilk brand was re-launched as sunsilk naturals.
FEATURES GOG CHAT GANG BLOGS GANG GAMES A PARADE GROUND JOB SITE: Monster.com Centerpiece of GOG: MAKEOVER
MACHINE
WEB PAGE
LAUNCHING AND PROMOTING Late 2006, GOG website came into
action when HLL conducted SUNSILK HAIR BARS event in DELHI.
In dec 2006, another event in mumbai CUSTOMER RELATIONSHIP
MANAGEMENT STRATEGY.
MEDIA STRATEGY FOR SUNSILK NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS
INDIA’ and ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB COOL ZONE-SUNSILK COOL AND FRESH
EXPERTS LIKE Coleen Khan , Samantha kochhar and Jawed Habib.
STATUS OF THE COMPANY GOG had 1,00,000 registered members
within 36 days of its launch. Site had registered almost 200million
hits. HUL vision with GOG was long term.
THANK YOU
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