Transcript
SEA INTHE MOUNTAINS
WINTER . HIGH SEASON
1 400 000
15 000 SKIERS
15 000 SKIERS
375 000 kmSKIED
15 000 SKIERS
375 000 kmSKIED
9 EQUATORS
15 000 SKIERS
375 000 kmSKIED
9 EQUATORS
DAILY
WINTER
100%DAILY
WINTER
100%SUMMER
30%
OTHERCOUNTRIES
CRIMEA CHRAPAT-HIANS
COUNTRYSITE
UKRAINIANSEASIDE
NOWHERECARPATHIANS
2013 - 2014TRAVEL TRENDS
International HR portal Research center
OTHERCOUNTRIES
CRIMEA CHRAPAT-HIANS
COUNTRYSITE
UKRAINIANSEASIDE
NOWHERE
1,5 mlnNOT PLANNING
CARPATHIANS
International HR portal Research center
2013 - 2014TRAVEL TRENDS
2013 - 2014TRAVEL TRENDS
OTHERCOUNTRIES
CRIMEA CHRAPAT-HIANS
COUNTRYSITE
UKRAINIANSEASIDE
NOWHERE
3,3 mlnNOT VISITING
CARPATHIANS
International HR portal Research center
OTHERCOUNTRIES
CRIMEA CARPATHIANS COUNTRYSITE
UKRAINIANSEASIDE
NOWHERE
2013 - 2014TRAVEL TRENDS
International HR portal Research center
+11%+10%
SUMMER
30%
OTHERCOUNTRIES
CRIMEA CARPATHIANS
+3%
COUNTRYSITE
UKRAINIANSEASIDE
NOWHERE
2013 - 2014TRAVEL TRENDS
International HR portal Research center
OTHERCOUNTRIES
CRIMEA CARPATHIANS
+3%
COUNTRYSITE
UKRAINIANSEASIDE
NOWHERE
2014CARPATHIANS
FAILED
International HR portal Research center
5 000 000SUMMER HOLIDAY MAKERS
SEASIDE
MOUNTAINS
45%
7%
FAVOURITE DESTINATIONOF UKRAINIANS
Rating sociological group
2015. CHALLENGE
TO FIND SEAIN THE MOUNTAINS
AND WE DID IT750m x 200m
AND WE DID IT750m x 200m
BEACH
AND WE DID IT750m x 200m
BEACH
WATER SPORTS
AND WE DID IT750m x 200m
BEACH
BEACH CLUBS
WATER SPORTS
APRILFIRST TEASERS
MAYSWITCH DAY
FROM WINTERINTO SUMMER
JUNESEA ACTIVITIESPRESENTATION
700 000
20 000
1 000
JULYGRAND OPENINGOF VODA CLUB
AUGUSTVIRAL CAMPAIGN
2 000 000
70 000
5 000
AUGUSTVIRAL CAMPAIGN
2 000 000
70 000
5 000
AUGUSTVIRAL CAMPAIGN
2 000 000
70 000
5 000
AUGUSTVIRAL CAMPAIGN
2 000 000
70 000
5 000
INDEPENDENCE DAY
FULLY BOOKED
24.08.2015
RESULTS
H OT E L S
2014 2015
44%76%
H OT E L S
+ 7 2 %
2014 2015
44%76%
L I F T S
152 460 ppl
195 695 ppl
2014 2015
L I F T S
+128%152 460 ppl
195 695 ppl
2014 2015
B E AC H
2014 2015
19 472 ppl
138 133 ppl
2014 2015
B E AC H
+ 7 0 9 %
2014 2015
19 472 ppl
138 133 ppl
2014 2015
138 133 ppl
2014 2015
138 133 ppl
32football fields
2014 2015
2014 2015
S A L E S . H OT E L S
440 435$
1 209 771$
2014 2015
2014 2015
S A L E S . H OT E L S
+ 2 7 4 %440 435$
1 209 771$
S A L E S . L I F T S
2014 2015
245 903$
586 183$
S A L E S . L I F T S
+ 2 3 8 %
2014 2015
245 903$
586 183$
B E AC H S E R V I S E S
2014 201532 051
486 680
2014 2015
B E AC H S E R V I S E S
+ 1 5 2 0 %
2014 201532 051
486 680
2014 2015
S U M M E R S E R V I C E S
2014 2015
718 389 $
2014 2015
S U M M E R S E R V I C E S
2014 2015
718 389 $
2 283 634$
2014 2015
1 1 4 1 , 8 2 $1 METER OF BEACH
9, 4 / 1 0 4 , 5 / 5
CUSTOMERSFEEDBACK
4 , 5 / 5
CHANGEDTRENDS
2014 2015
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