SugarCRM / IBM Portfolio Building smarter crm for smarter commerce

Smarter CRM for Smarter Commerce

Jens Lindenberg Senior Director Alliances EMEA

Agenda

•  Sugar & IBM Partnerschaft

•  IBM & Sugar Technologie-Integration

•  IBM: Smarter Commerce

•  Sugar: Open Social Business Platform

•  Beispiel IBM Connections & SugarCRM

Einleitung

“IBM, in conjunction with our partner SugarCRM, offers comprehensive CRM services and solutions that deliver

distinctive value to our clients through globalization, operational excellence, process transformation and automation: All supported

by IBM brands and partner ecosystems.”

“SugarCRM makes CRM simple, and offers customers unparalleled choice and control of their data and deployments”.

IBM SugarCRM Alliance

•  Partnership since 2010 –  Global Strategic Alliance

•  Target Markets –  Retail –  Banking, Financial Services,

Insurance –  Media and Entertainment –  Shipping & Transportation –  Manufacturing & Hi-Tech –  Government & Health Care –  Business Process Optimization –  CRM

•  Joint Initiatives –  Smarter Commerce –  Social Business –  Intelligent Transport –  Smart Cloud –  PureSystems

The value of SugarCRM and IBM

SugarCRM Value IBM Value

IBM and SugarCRM empower companies around the world to gain and retain more customers and become the engines of a smarter planet by offering open business solutions built on the world’s best platforms.

§  Makes CRM simple

§  Deploys quickly on cloud and/or on-premises, offering customers unparalleled choice and control of their data and deployments

§  Delivers ability to acquire, grow and retain customers via intuitive, open social CRM platform

§  Provides global and mobile platform as leading provider of open source CRM

IBM and SugarCRM Creating unique Customer Value

§ Helps clients get to social business

§ Delivers proven integrated optimized Smarter solutions

§ Accelerates clients’ sales, marketing and service

§ Reaches mid-market via channel and holds deep client relationships driving transformations

§ Makes Smarter Planet real through industry solutions

§ Delivers affordable scalable systems, storage and software

§ Finances total solution

Agenda

•  Sugar & IBM Alliance

•  IBM & Sugar Technology-Integration

•  IBM: Smarter Commerce

•  Sugar: Open Social Business Platform

•  Example IBM Connections & SugarCRM

IBM Business Solutions Portfolio

Social Business Smarter Commerce

Business Analytics & Optimization

Smarter Planet

Sugar compliments and adds value to the IBM Selling Proposition

IBM Software Portfolio for End-to-End Social Business

SugarCRM & IBM - Integration

Applications

IBM Stack

Platform

SugarCRM and IBM Integration

Connections LotusLive LotusNotes

•  Sugar integrates with –  Cognos for BI –  SPSS for predictive analytics –  Smart Cloud for Social Business for

collaboration –  Connections for collaboration –  Lotus Notes for email –  WebSphere Cast Iron for web/data integration –  DB2 – Database –  WebSphere - App Server –  Unica, Commerce, Sterling - Smarter

Commerce •  Deploy in the cloud

–  IBM SmartCloud Enterprise •  Deploy on-premise

–  Series i –  Series p –  Series x –  PureSystems –  PowerLinux

•  Services from IBM GBS and BPs

Agenda

•  Sugar & IBM Alliance

•  IBM & Sugar Technology-Integration

•  IBM: Smarter Commerce

•  Sugar: Open Social Business Platform

•  Example IBM Connections & SugarCRM

IBM: Smarter Commerce

„Redefining Commerce in the age of the customer“

IBM Smarter Commerce

Todays customer is dictating a new set of terms in dynamics between byers and sellers: -  Customers are empowered by technology, transperancy and an abundance of

information -  These information they collect from various sources

-  They expect to engage with companies when and how they want

-  Direct with your seller, mobile or digital

-  They expect consistent experience throughout all channels

-  They can Champion or sully a brand with the click of the mouse!

Quelle: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571

IBM Smarter Commerce - an integrated approach

Today‘s customers have no patience, keep up with them - Smarter Commerce is the solution: -  Creates an efficient and seamless system of commerce

•  stretches from the sourcing of materials all the way through to after-sale services

•  a system that connects and integrates suppliers through powerful collaboration tools

•  a system that turns real-time analytics into actions for your customers

•  a unique approach that increases the value companies generate for their customers,

partners and shareholders in a rapidly changing digital world.

Quelle: http://www.ibm.com/smarterplanet/de/de/smarter_commerce/overview/index.html?re=spf?csr=emde_agdsp-20120702&cm=k&cr=google&ct=102L412W&S_TACT=102L412W&ck=smarter_commerce&cmp=102L4&mkwid=syGRCfPnn_22781726012_432i044571

Smarter Commerce Transformation

Smarter Commerce: Customer focus

Smarter Commerce: Best-of-Breed Solutions

Smarter Commerce: Industry specific business processes with Sugar

Industry specific business processes

Smarter Commerce: Future Ready Technologies

SOCIAL  

CLOUD  

BIG  DATA  

MOBILE  Industry specific

business processes

Agenda

•  Sugar & IBM Alliance

•  IBM & Sugar Technology-Integration

•  IBM: Smarter Commerce

•  Sugar: Open Social Business Platform

•  Example IBM Connections & SugarCRM

Sugar Vision •  For any professional who interacts with a customer or

prospect

•  We Provide the information and tools needed to understand, engage and connect with their customer or prospect

•  Unlike Traditional CRM systems that manage sales people. We help people who interact with customers do their job

•  We help the customer facing professionals do their job better.

Sugar makes CRM easy

Flexible Intuitive Open

Integrates with YOUR

environment. Optimized for the IBM Stack

Simplified UI. Designed to

maximize user adoption.

Works the way YOU work.

Easy to customize to match how YOU

work.

Run Anywhere

Sugar: 360° Customer View CRM Activities •  Customer Service •  Marketing •  Sales

Internal Datasources •  ERP •  Market data •  Personal •  Product

Ext. Data Sources •  Linked-In •  InsideView •  Hoovers

Specialized Tools •  Web Analyse •  Business Intelligence •  Statistics

Agenda

•  Sugar & IBM Alliance

•  IBM & Sugar Technology-Integration

•  IBM: Smarter Commerce

•  Sugar: Open Social Business Platform

•  Example IBM Connections & SugarCRM

Beispiel Social Collaboration: IBM Connections & SugarCRM

http://www.youtube.com/watch?v=_pvNS7r4PvA&list=PL13CB221CBAE7156D&index=9&feature=plpp_video

Zusammenfassung

Ecosystem Social

Cloud Mobile

IBM and SugarCRM Open Social

Business Platform

Microsoft Oracle SFDC

The Sweeter Road

The Sugar Value!

9/14/12 ©2009 SugarCRM Inc. All rights reserved.

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360º Relationship Management Open  Ecosystem

Social Mobile

IBM and SugarCRM Deliver Social Selling Capabilities

© 2011 IBM Corporation