Sugar Rush Matthew Jourard, Kamaldeep Sandhu, Aver Gill, Freya Lewis.

Sugar Rush

Matthew Jourard, Kamaldeep Sandhu, Aver Gill, Freya Lewis

About the Business

• Sell Mixed candy bags to students• Price is based on Weight, doesn’t change

based on candy Selection

Background Information

• North Park Secondary School was Founded in 1978

• Is a high school for grades 9 through 12

• Principal is Pat Geale, VP is Abedeen Remtula

• Population of 106 teachers and 1374 students

• Hosts the IBT program– Students in IBT have separate

classes from regular students. They also have laptops

Goal of Business

• The goal of the business is to make money by selling candy to students.

Target Market• Target market is student body at North

park Secondary School• Teenagers have the highest amount of

disposable income• They also like Candy

Research

• Primary survey conducted • The students were selected at random• Hosted by surveymonkey.com• Questions were created• Determined what candy will be sold,

the price and how much we will order.

Organizational and Ownership Structure

• Four person partnership– More start-up capital– Split work load– Unlimited liability

• Functional Organization– Everyone knows their job– Can create a narrow focus for the workers– Makes them think what they do is all they

can do

Leadership and Motivation

• Have a good Workplace• Internal Motivation and External

Motivation– Setting goals (internal)– Recognition (external)

• Development to build Leadership and Motivation– Seminars– Worker to Worker

Product

• Variety of Candy to choose from includes– sour keys– Smarties– chocolate coins– double bubble– nerds– Mentoes – tootsie rolls

• Sold in a small, brown paper bag– Customer chooses what they want when they

order it, then it is put into a bag and weighed

Procedures• Restock every Friday• wash your hands before starting

your shift• wash all surfaces being used

before and after your shift• Keep your station organized • cough or sneeze into your

sleeve• have long hair tied at the back• Be prepared to do your job.

Price• Price is determined by weight (actually

put down price per gram)

Place • Sold in the Commons Corner Store– Located in the Commons area at North

Park Secondary School• Channel of Distribution is from a

wholesaler, then to us the retailer, then to the consumer

Promotion

• Advertising our product by posters and announcements

Recruitment• Requirement include:

– North Park Student– grades 11 and 12 (16, 17, 18 of age)– No experience required

• Advertisment:– Posted around school and on

website– Allows for the best reach to target

audience• Expected Documents:

– Application– Cover Letter– Resume

Selection• Process:

– Cover Letter, Resume, and Application reviewed– Interview Conducted– Notice of Hiring set out

• Expectations: – Casual and Professional Appearance– Ontime– Mannerly– No outside work to be done during work

(homework, texting etc.)– Flexible

Training and Orienting

• Orienting:– Completed on the first day– Storage, Set Up and Close

Down, Inventory• Training and Development– Seminars, Overseeing other

workers– Management, Motivation,

Technological, Leadership, Communication etc. skills

Keeping Employees Positive

• Comfortable Workplace• Biannual Conferences to Share

Discomfort• Creating Goals• Recognition of High Standards• Payment by Hourly (any discomfort can

be discussed)

Departures and Dismissals

• Departures Process:– Exit interview– Informing other Employees – Discuss if there is a need for Replacement

• Dismissals Process:– Verbal Discussion– Written Notice– Coaching and Mentoring – Final Dismissal Notice

Risk Assessment

• Challenges– Paying rent– Making payroll– Paying for inventory– Constant improvement

• Competitors– School cafeteria– Hasty Market– Jug City– Vending Machines

Challenges• Paying rent

– Must make at least $250.00 to keep the space for the store

• Making Payroll– We pay our employees $384.00 a month

• Inventory– The actual candy we are selling and the bags it will come

in cost a total of $1145.00• Constant Improvement

– Any complaints can be submitted to a suggestion box. An E-mail can also be sent to sugarrushcomplaints@live.com

– Complaints will be reviewed at the end of each week

Competition• Cafeteria Servery

– Located in the Cafeteria beside the Commons Area– Serves low quality fast food– Intended to be lunch and not a snack– Not a serious threat

• Hasty Market– Located at 375 Howden Boulevard, a small walk from the school– Sells drinks and Brand name candy bars– Someone could choose to buy from them instead of us

• Vending Machines– Have candy as a product– Candy is packaged and different to store product

• Jug city– Located in Mackay Plaza, approximately 1.5 km away– Sells small snacks, another option instead of us

First Year Financial Projections

• We are making MONEY!!• here is how much

Sep

OctNov

Dec Jan Feb Mar AprMay Jun Jul

Aug

-300.00

-200.00

-100.00

0.00

100.00

200.00

300.00

400.00

Net Income/Loss

Net Income/Loss

Months

Mon

ey

Future Financial Projections and Analysis

In Conclusion

• We have a product that is both in demand and cheap to buy

• We will hire more employees as the need arises

• We are making about $1500.00 a year