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This case study will show you how a blogger outreach campaign can help you add wonderful

stats and figures on your digital marketing campaign.

Baba Elaichi’s (Dharampal Premchand Group) blogger outreach campaign

By viralcurry

Objective

• Running a digital marketing campaign which can generate awareness about tobacco free breath freshener product – Baba elaichi

The 4 steps Execution strategy

Step 1. Spreading the word

• We used facebook, twitter, emails and network to reach out to the bloggers and spread the news.

• We also created a simple facebook app/form to let interested bloggers enter their contact details.

• To generate interest, we declared amazing moto e and shopping vouchers as the prize!

Step 2. Contacting the interested ones

• We reached out to those who had registered on the facebook app and confirmed their contact details

Step 3. Sending the product samples

• Just after step 2, we started sending product samples to the registered bloggers with all the instructions and information about the product.

Within 2 days, we got more than 40 bloggers interested to review the product

sample.

Step 4. Encouraging the initial reviews

• Soon after step 3, bloggers started sharing product reviews on their respective blogs and to encourage them, we started featuring them on our facebook and twitter pages.

A sample review by a blogger.

Featured on our facebook page

This way, we managed to get more than 80 entries by the last date of registrations!

In return, apart from more than 80 back-links and views on bloggers reviews …

Our reviews got recognition from google.

People actually started talking about the product on their respective blogs…

Out of each 10 bloggers, 6 were talking about the product either on their blogs or on social

networks.

Not just this! It added in our organic social content reach.

Ultimately resulting in…

Ultimately resulting in…

Better visibility and awareness about the product.

Ultimately resulting in…

Better visibility and awareness about the product.

Improvement in Search Engines Recognition.

Ultimately resulting in…

Better visibility and awareness about the product.

Improvement in Search Engines Recognition.Increase in traffic in brand’s social media

platforms

And the most important …

Successfully Breaking the myth of Baba Elaichi being a tobacco product.

With the cost much lesser than any other marketing campaign

Thank you

Got a project? Contact us at :

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