Successful Interviewing: Your Guide to a Job Offer. Northwestern IMC May 2016

Successful Interviewing: Your Guide to a Job Offer

Friday, May 6th 2016IMC at Northwestern

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How Do You Want to be Seen?

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How Do You Want to be Seen?

The Hemmingway Challenge

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Write A Story In

6Words

The Hemmingway Challenge

The Hemmingway Story

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For Sale.Baby Shoes.Never Worn.

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What’s Your Story?

Write YOURStory In

6Words

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Branding

“The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.”Entrepreneur.com

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Source: http://hubandcompany.com/nuts-bolts-personal-branding/

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WHAT IS YOUR BRAND ESSENCE?

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What Do You Do Really Well?

I’m a Subject Matter Expert in….

What makes you UNIQUE?What makes you SPECIAL?What are YOUR STRENGTHS?

List them

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Why Should I Hire You? What is your UPS?

Use Your UPS(Unique Positioning

Statement)Give Specific Examples

Tip: Use your UPS to prepare for your Resume’s Summary Statement!

Unique Positioning Statement

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Elevator Pitch

•Reasons why employer should hire you

•What can you bring to the employer?

•30-60 second speech

•Stand in front of mirror and PRACTICE

Try it out: Paired Share

• Why you should hire me?

• Make it interesting!

• Time: 1 minute each

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A Timeline in Chocolate

Present Past FutureThe job description is about the present

The resume is about the

past

The interview is about the

future

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Resumes

• Highlight Accomplishments• Quantify and Qualify as much as possible• Case Studies/Stories• Tell your story

What is the purpose of an interview?

• 3 R’s: Resume, Rapport and Relationship• Determine candidate’s fit for job• Determine job’s fit for candidate• Connect with corporate culture• Progress to next steps to get hired

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The interview is between you, the interviewer, and the company.

Before the interview:Research the company

1. Use the web and social media tools2. Look for recent articles 3. Check out their competition4. What is company known for?5. What is their culture?

How do you fit?

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Frame the Process: Storytelling at its Best

1. Problem or need2. Opportunity or challenge3. Strategies and tactics4. Results5. What you did with results

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Interview Protocol

●Know title and name

●Correct directions

●Mirror client

●Professional Dress

●Thank you letter within 24 hours

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Do’s & Don’ts of Interviewing:

Do:●Practice ahead of time

●Project your voice

●The Mirror project

●30, 60 sec test-time yourself

●Show confidence!

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Do’s & Don’ts of Interviewing: Do:●Arrive on time

● Establish rapport

● Demonstrate by work and deed your fit

● Bring extra resumes & samples

● Show enthusiasm

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Don’t:

● Oversell yourself or be desperate ● Undersell yourself/sabotage yourself● Go to an interview hungry● Be haughty or arrogant/over confident ● Be too casual● Turn statements into questions ● Lie!

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Tough Questions? Not really

Real interview questions--practice your answers!

• How do you resolve conflict?

• Describe a time when you had to work as part of a team. What was your role and what was the outcome?

• Describe your work ethic.

• Do you have any questions for me?

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Role Playing in the Interview

• May be asked to answer real life questions– How would you handle…?

• Hypothetical questions / scenarios are on the rise!– Sell me this pen.– How many tennis balls could fit into a school bus?– How many baseballs are sold in Chicago per year?

- What kind of animal are you and why?

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Avoid overused clichés

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True Life Stories You Won’t Believe! Candidate…

● Asked for food

● Took off shoes

● Was sloppily dressed

● Swore 3 times

● Wore strong perfume- I almost passed out

● Knew nothing about our company

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•Be actively engaged

•Ask probing questions

•Yes/No answers = Conversation Killers

•NO shy voices

•NO “You know…”

Conversation and Dialogue

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PortfoliosExamples of your work -Not just for creatives

-Work you did as part of a teamGo Digital!-USB/Flashdrive-VisualCV, About.me, etc.-blogs (Blogger, Wordpress, Tumblr)

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Added Value

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Rápido, the Spanish word for rapid, is a high-octane event that challenges presenters to share their example or idea in under five minutes with no more than 20 slides.

Wow Project

• “Dazzle employers back” with a “Wow!” project.

• Shows initiative and capability

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To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &

Associates:

Clearly print your name and email address on the sign up

sheet!

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May the force be with you!

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Content Marketing = The New Marketing

Personal Branding

Workbook

http://bit.ly/pbworkbook

Additional Resources

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Links to Job Interview Questions

https://www.quintcareers.com/sample-behavioral/

https://www.themuse.com/advice/30-behavioral-interview-questions-you-should-be-ready-to-answer

http://biginterview.com/blog/behavioral-interview-questions

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Emerging Jobs inMarketing & Communication

• Brand Journalist• Campaign Manager• Community Manager• Content Director• Data Analyst• Event Manager• Graphic Designer• Marketing Automation Manager• Marketing Technologist

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Create Your Website, Free!

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