Studying Simon Sinek: Start With the Golden Circle

with theGolden CircleHow Great Leaders Inspire Action

Start

What did these four have in common?

All fourthe golden circle.started with

What is The Golden Circle?

“It is a principle grounded in the tenets of biology.” --Simon Sinek

leadersGreat

Think

ThinkACT

ThinkACTCommunicate

Why

Why How

from the inside out.WhatWhy How

Neocortex rational factuallogical detail-orientedtextual statistical

What

Limbic Brain & Amygdala purpose decision-makingcontext instinctemotion no language

How & Why

What’s Wrong with What?

“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek

Samuel Langley

“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek

Samuel Langley

Focused on being “first”

“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek

Samuel Langley

Excellent market conditionsFocused on being “first”

“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek

Samuel Langley

Excellent market conditionsSufficient funding

Focused on being “first”

“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek

Samuel Langley

Excellent market conditions

The best mindsSufficient funding

Focused on being “first”

“When we communicate from the outside in, people can understand vast amounts of information, but it doesn’t drive decision-making.”-- Simon Sinek

Samuel Langley

Excellent market conditions

The best mindsSufficient funding

Focused on being “first”(Gave Up Because he Wasn’t first)

What’s rightabout why?

The Wright Brothers

The Wright Brothers

No notoriety

The Wright Brothers

No notoriety The right people

The Wright Brothers

No notoriety The right peopleNo funding

No notoriety The right peopleNo funding Belief in the promise of flight

The Wright Brothers

The Wright Brothers(Credited with the First Man-Powered Flight, December 17, 1903)

No notoriety The right peopleNo funding Belief in the promise of flight

Why doesWhy work?

We follow those who lead, not for them, but for ourselves. And it's those who start with "why" that have the ability to inspire those around them or find others who inspire them.

--Simon Sinek

One man,

one speech, immeasurable impact.

Start withthe golden circle

Start with

Why

Sources: Sinek, S. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio

Hardcover: New York, 2009.Sinek, S. (2010, May 1). Simon Sinek: How great leaders inspire action | Video on TED.com.

TED: Ideas worth spreading. Retrieved September 14, 2012, from http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Images:Sun (slide 1): jenny downing via Flickr

Golden Lights (slides 3, 4, 15, 22, 29, 32-35), : EJM Photo via FlickrSteve Jobs: acaben via Flickr

Orville and Wilbur Wright: Wikimedia CommonsMartin Luther King, Jr.: Library of Congress

Brain Scan (slide 5): Health Research Board via FlickrO is for Occipital (slides 13-14): Illuminaut via Flickr

Samuel Pierpont Langley: Wikimedia CommonsMarch on Washington (slide 31): Wikimedia Commons