Study - Digital Real Estate - 10 megatrends 2014

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INNOVATION STUDY

DIGITAL MEETS REAL

BUSINESS

10 Megatrends 2014

1. Real estate marketing

via smart mobile devices

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In future, real estate reports and data will predominantly be accessed via mobile devices.

13%18% 17%

28%

50%

70%

0,00%

17,50%

35,00%

52,50%

70,00%

87,50%

2008 2009 2010 2011 2012 2013

Germany is smart on mobile devicesShare of mobile internet users in Germany (%)

Source: Statista 2014

2. Real estate marketing via smart mobile devices

2. Real estate

communications using media

2. Real estate communications using media

The use of large images, interactive videos, drone flyovers and infographics will become standard practice.

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3. Real estate finance

discovers the crowd

3. Real estate finance discovers the crowd

Financing real estate projects is moving online. Crowd funding portals make it possible to tap into new channels.

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North America$ 1,606 million

Europe$ 945 million

Asia

$ 33 million

Crowdfunding platforms have generated USD 2.7 billion(81% growth) for more than 1 million projects in 2012.

Forecast for 2013: USD 5.1 billion

4. Deals are prepared

online...

4. Deals are prepared

& closed online

4. Deals are prepared & closed online

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Ever more real estate transactions are prepared, and partially closed, online. Secure online platforms make it possible to conclude deals in this way.

5. The internet of things

5. The internet of things

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In the near future, flats and houses will be able to independently communicate with smartphones, their residents and other individuals, such as the handyman.

6. The cloud will become

ubiquitous

6. The cloud will become ubiquitous

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The administration of documents, collaboration in teams and creation of new digital services will increasingly take place via clouds.

• Work anywhere

• Access using any device

• Exchange documents easily

• Permanent backup

• Flexible scalability

7. (New) contacts are forged

and maintained online

7. (New) contacts are forged and maintained online

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Networking via business social networks is becoming ever more ingrained in everyday working life. Being up-to-date and mutually supportive are entrenched in business etiquette.

Social networks are steadily growingLatest user statistics

XING

14 million

Facebook1 billion

LinkedIn

300 million

8. 3D visualisation

8. 3D visualisation

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Increasingly, it will be easy and cost-effective to create the visual design of buildings and rooms using 3D technology.

9. Knowledge is power:

"big data”

9. Knowledge is power: "big data”

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Converting data into knowledge will become an ever more important basis for efficient decisions that lead to success. This will greatly benefit retail in future.

10. Smart working

using apps

10. Smart working using apps

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Productivity apps considerably improve the efficiency of day-to-day work, as well as making it more enjoyable.

115%

203%

149%

78% 77%66%

49%31%

0,00%

55,00%

110,00%

165,00%

220,00%

Total Social Utilities Media Lifestyle Games Health News

Growth in use of mobile apps(2012 – 2013)

Source: Flurry, App Usage 2013 Report