Strategic Social Networking on The Humanized Web
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Strategic Social Networking on the Humanized Web
speaker@jeffkorhan.com 630-774-8350
Presented by Jeff Korhan June 24, 2011
©Jeff Korhan and True Nature® 2010
The Perfect Storm
©Jeff Korhan and True Nature® 2010
2011 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
©Jeff Korhan and True Nature® 2010
Monitor Your Brand
©Jeff Korhan and True Nature® 2010
Get Comfortable with Authenticity
©Jeff Korhan and True Nature® 2010
Be A Community Resource
©Jeff Korhan and True Nature® 2010
1. Relevance 2. Authority
Location, Expertise and Credentials
Use Keyword Phrases
©Jeff Korhan and True Nature® 2010
Contextual Relationships
The Future of Business is Social
©Jeff Korhan and True Nature® 2010
Share Multi-Media Content
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Mobile is Real-Time and Local
• Google Maps-Places • Facebook Places • Google Profile
©Jeff Korhan and True Nature® 2010
Apps are the New Websites
©Jeff Korhan and True Nature® 2010
WEBSITE
Blog
Social Media
Inbound Links
The Source
Content Marketing Content Development & Management
©Jeff Korhan and True Nature® 2010
Communities are the New Markets
©Jeff Korhan and True Nature® 2010
BatchBook Social CRM
©Jeff Korhan and True Nature® 2010
Social Newsletters Educate with Content Call to Action
Email Marketing
©Jeff Korhan and True Nature® 2010
The Network for Business Professionals Engage with LinkedIn Groups Download Connections
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
LinkedIn Maps
©Jeff Korhan and True Nature® 2010
Facebook Pages Welcome Tab Multiple Admins
Social Community that Supports Your Business
©Jeff Korhan and True Nature® 2010
Personalize
©Jeff Korhan and True Nature® 2010
Crowdsourcing
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Shared Links Content Distribution System Advanced Search
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Social Media Objects Picnik Editing Tool Creative Commons
Flickr
©Jeff Korhan and True Nature® 2010
YouTube Channel Common Keyword Phrases Video is Transportable
YouTube
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Personal - A Territory You Inhabit Proof and Social Proof Always On News Source
Blog
©Jeff Korhan and True Nature® 2010
Blogging is Storytelling with a Purpose Visibility Reputation and Influence Referrals
©Jeff Korhan and True Nature® 2010
Handout Page 13
©Jeff Korhan and True Nature® 2010
I don’t get ….
©Jeff Korhan and True Nature® 2010
Engage
©Jeff Korhan and True Nature® 2010
speaker@jeffkorhan.com 630-774-8350
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