Strategic Approach to Community Involvement and Partnerships.
Post on 16-Dec-2015
218 Views
Preview:
Transcript
Driving Principle: The Code of Commitment
A Commitment to all our employees
to treat them with respect and provide satisfying career opportunities
The Caesars Code of Commitment governs the conduct of our business.
It is a public pledge to our employees, guests, communities, and the environment to honor the trust they have placed in
us.
A Commitment to all our customers
to promote responsible gaming
A commitment to responsible stewardship of the environment
A commitment to all our communities
to help make them healthy and vibrant places to live and work
Community Employees Guests Environment
Community Relations &
Each property hosts a HERO team as the primary form of Employee Community Involvement = 600+ HERO Events in 2012
Found/Corp/Propy
Philanthropy Engagement Social ImpactResponsible Gaming
SustainabilityEnvironmental
Employees participate in the community through each pillar of the
Code
Volunteerism
Employee Community Involvement Helps…
By
Enhance employees’ workplace experience by offering
ways to serve
that are higher impact than what they could do on their own, support causes they choose
Enhance the experience that
key external stakeholders
have with Caesars
E.g. Guests, policy makers, regulators, elected officials and
suppliersPartner with them
collectively make greater contributions to societal
causes.
Make the communities
where Caesars operate
healthy and vibrant
Focus on older residents,
environment, health and wellness.
Diversity is underlying value of all focus
areas.
Developing companywide turnkey
high-impact ECI opportunitiesSignature Programs
Programs & Resources “In a Box”
Having properties design their own ECI
Through 1/3 of ECI “Role model” targets among
managers
Supporting employee interests
“Caesars Walk”Incentivizing and rewarding employees to volunteer on their own and report their
hours.
ECI Goal: Highly integrated and highly leveraging of company assets for social impacts
Sources: Based on the work of Michael Porter and Mark Kramer.
high
high
low
low
Integration into business functions
Leveraging of corporate assets for the benefit of societal causes
• High business effectiveness (ROI)• Low societal effectiveness (SROI)
•High business effectiveness (ROI)• High societal effectiveness (SROI)
• Low business effectiveness (ROI)• Low societal effectiveness (SROI)
• Low business effectiveness (ROI)• High societal effectiveness (SROI)
Best Practice Example is
Clean the World
Current Goals• 10% in year over year reporting of hours • Managers: 5% point increase in FTE participation, 2%
point increase in Leadership
Targeted increase in “new employee” participation rates for HERO/CodeGreen programs with
line level employees.
• National Park Trust Buddy Bison and Kids to Parks Program• Rebuilding Together• Wellness: Relay For Life /Breast Cancer Awareness Month
Continue to grow blended signature programs which affect multiple strategic giving and ECI
areas:
• CodeGreen Day Challenge• CodeGreen at Home
Continue CodeGreen Annual “All Employee” Community Facing
Programs
• Meals on Wheels and Second Wind Dreams• Caesars Walk• The Big Green Bus• CodeGreen programs with line level employees
Growth & Strengthening of Programs
top related